Growth Manager - Sports, US

Crypto.com; Non (OK); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to lead digital acquisition campaigns in the competitive sports trading market. This role involves planning and executing high-impact marketing strategies, optimizing campaigns across various platforms, and ensuring compliance with regulations. The ideal candidate will have a strong background in performance marketing, with a proven track record in managing substantial budgets and a deep understanding of U.S. sports culture. Join a dynamic team where your expertise will drive customer engagement and lifetime value in a thriving industry.

Qualifications

• 4-6 years in performance marketing for sports trading.
• Expertise managing seven-figure acquisition campaigns.

Responsibilities

• Develop and optimize paid campaigns across multiple platforms.
• Monitor performance and produce KPI reports.

Skills

Performance Marketing

Campaign Management

Google Ads

Meta Advertising

Attribution Modeling

A/B Testing

Analytical Skills

Sports Trading Knowledge

Tools

Google Analytics

Adjust

Job description

We are seeking a skilled Growth Marketing Manager with extensive experience in the U.S. sports trading, sports contracts, prediction markets, and derivatives products industry to lead and optimize digital acquisition campaigns across key paid channels for a B2C facing role. In this position, you will be responsible for planning, executing, and refining high-impact campaigns that drive customer acquisition, engagement, and lifetime value in a competitive, regulated market. This role is ideal for a proactive individual who understands the nuances of sports-contract customers, derivatives, prediction markets, and the performance strategies that yield substantial results within the sports trading industry.

Key Responsibilities:

Campaign Execution & Optimization:

- Develop, launch, and optimize paid campaigns across Google (Search & Display), Meta, programmatic platforms, YouTube, and emerging sports enthusiast platforms.

-Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within CPA targets.

-Customize creative and messaging in accordance with regional regulations, sports calendars, and user intent.

-Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency.

-Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.

Measurement & Reporting:

- Monitor campaign performance utilizing tools such as Google Analytics, Adjust, and platform-specific dashboards.

-Produce comprehensive reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV.

-Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.

Compliance & Market Sensitivity:

-Ensure all marketing activities are compliant with state-level regulations and partner requirements.

-Stay informed about legal landscapes, industry trends, and competitor activities within sports trading and derivatives markets.

Requirements

• 4–6 years of experience in performance marketing for the sports trading industry, with a minimum of 1 year specifically in sports trading, sports contracts, prediction markets, or U.S. derivatives products.
• Proven track record managing acquisition campaigns with seven-figure budgets across multiple states.
• Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms.
• Strong understanding of attribution modeling, A/B testing, and customer lifecycle in the sports trading space.
• Robust analytical skills with a performance-oriented mindset.
• Experience collaborating with creative, compliance, and data teams.
• Deep knowledge of U.S. sports culture, major leagues (NFL, NBA, MLB, NCAA), and seasonal trends.

Nice to Have:

• Experience with mobile app acquisition and app store optimization (ASO).
• Familiarity with sports trading CRM, email marketing, or retention/lifecycle strategies.
• Experience utilizing geofencing or location-based targeting.
• Passion for sports trading, prediction markets, and derivatives, with a personal interest in the sports betting industry.