Growth Manager, SEO & GEO

Rippling; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Rippling is seeking a Growth Manager, SEO & GEO to scale organic growth across traditional search engines and AI-powered discovery platforms. You will own initiatives from strategy to execution, lead experiments, and build scalable processes that drive qualified pipeline.

In this hands-on role you will optimize technical SEO, content strategy, programmatic SEO, and GEO efforts, collaborating with the SEO/GEO team and cross‑functional partners to turn insights into measurable business impact.

Qualifications

• 5+ years of SEO or growth marketing experience.
• Hands-on execution across idea through measurement.
• Strong SEO fundamentals: keyword research, technical SEO, content optimization.
• GEO and AI search knowledge: understanding AI-powered search and visible strategies.
• Analytical mindset to interpret performance data and tie growth to pipeline.
• Programmatic SEO and template-driven landing pages experience.
• Ability to work with engineers and cross-functional teams to optimize impact.

Responsibilities

• Scale SEO and GEO growth: Expand organic programs to improve non-branded visibility, traffic, MQLs, SQOs, and pipeline.
• Optimize organic search performance: Improve rankings, traffic, and conversions through keyword research and content optimization.
• Build and scale programmatic SEO: Identify scalable opportunities and optimize templates and workflows.
• Grow bottom-of-funnel acquisition: Develop product-led content, comparison pages, and buying guides aligned with search intent.
• Expand GEO initiatives: Improve visibility and citations across AI-powered search experiences for high-intent queries.
• Track AI search performance: Monitor brand visibility and competitor presence to identify improvements.
• Strengthen off-site authority: Collaborate on backlinks, digital PR, and third-party placements.
• Drive technical SEO improvements: Address crawlability, indexability, site structure, and data markup with Engineering.
• Identify new growth opportunities: Research, test, and scale new SEO and GEO initiatives.
• Measure and communicate results: Track organic performance and pipeline impact with clear recommendations.
• Collaborate cross-functionally: Work with Content, Product Marketing, Demand Generation, Web Engineering, and agencies to execute initiatives.

Skills

SEO experience

Growth marketing

B2B SaaS

Analytical mindset

Cross-functional collaboration

Tools

Google Search Console

Google Analytics

Ahrefs

Screaming Frog

Profound

Job description

About the role

Rippling is looking for a Growth Manager, SEO & GEO to help scale our organic growth across traditional search engines and AI-powered discovery platforms. As search evolves, we see a significant opportunity to expand Rippling's visibility across Google, ChatGPT, Perplexity, Gemini, and other AI search experiences. You'll work closely with the SEO/GEO team lead to scale existing programs, improve performance across established workstreams, and develop new initiatives that drive incremental growth. This is a hands‑on role for someone who can move between strategy and execution: identifying opportunities, analyzing performance, optimizing existing programs, launching experiments, and building scalable processes that improve organic visibility and qualified pipeline. You'll contribute across technical SEO, high‑intent content, programmatic SEO, and GEO, helping Rippling reach more potential customers and turn organic discovery into measurable business outcomes. The ideal candidate is analytical, proactive, and comfortable owning projects end to end. You know how to turn insights into action, build on what's already working, and identify where new approaches can unlock additional growth.

What you will do

• Scale SEO and GEO growth: Execute and expand organic growth programs to improve non‑branded visibility, qualified traffic, MQLs, SQOs, and pipeline.
• Optimize organic search performance: Improve rankings, traffic, and conversions through keyword research, content optimization, internal linking, and other SEO initiatives.
• Build and scale programmatic SEO: Identify scalable opportunities, expand existing programs, and optimize page templates and workflows for quality and conversion.
• Grow bottom‑of‑funnel acquisition: Develop and optimize product‑led content, comparison pages, alternatives, and buying guides aligned with search intent and business priorities.
• Expand GEO initiatives: Improve Rippling's visibility, mentions, and citations across AI‑powered search experiences, particularly for high‑intent commercial queries.
• Track AI search performance: Monitor brand visibility, citation share, and competitor presence using tools like Profound to identify and prioritize improvements.
• Strengthen off‑site authority: Partner with internal teams and agencies on backlinks, digital PR, and third‑party placements that improve search and AI visibility.
• Drive technical SEO improvements: Identify and resolve issues across crawlability, indexability, site architecture, structured data, and performance, partnering with Engineering as needed.
• Identify new growth opportunities: Research, test, and scale new SEO and GEO initiatives that drive measurable business impact.
• Measure and communicate results: Track organic performance, conversions, and pipeline impact, translating insights into actionable recommendations.
• Collaborate cross‑functionally: Work with Content, Product Marketing, Demand Generation, Web Engineering, and external agencies to execute initiatives.

What you will need

• 5+ years of SEO or growth marketing experience , ideally in B2B SaaS, with a track record of driving organic acquisition and business results.
• Hands‑on execution experience: Ability to independently build, optimize, and scale SEO and GEO initiatives from idea through measurement.
• Strong SEO fundamentals: Expertise in keyword research, technical SEO, content optimization, internal linking, structured data, and link acquisition.
• GEO and AI search knowledge: Understanding of AI‑powered search and how brands earn visibility and citations. Direct experience is a plus.
• Analytical mindset: Ability to interpret performance data, prioritize opportunities, and connect organic growth to conversions and pipeline.
• SEO and GEO tools: Proficiency with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar tools. Profound experience is a plus.
• Programmatic SEO experience: Experience building or scaling template‑driven landing pages while maintaining quality and relevance.
• Content and technical judgment: Ability to identify search opportunities, optimize commercial content, diagnose technical issues, and collaborate with engineers.
• Ownership and adaptability: Proactive, resourceful, and comfortable testing new approaches in a fast‑paced, evolving search landscape.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

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