Growth & Lifecycle Architect for AI Music PLG

Stability AI; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Stability AI is hiring a Senior Product Engineer, Growth & Lifecycle Infrastructure, to own the ground-up PLG growth for music and audio products across web, desktop, plugin, and mobile. You will select the stack, design the event model, wire integrations, and run the system to deliver a measurable funnel from anonymous visitor to paying customer.

You will shape lifecycle marketing, paywalls, entitlement checks, onboarding, churn-reduction strategies, and experimentation, owning dashboards and

Qualifications

• 6+ years in end-to-end ownership of product or growth infrastructure in a B2C or PLG company.
• Deep expertise in growth marketing and lifecycle marketing.
• Hands-on production experience across martech stack: CDPs, product analytics, lifecycle/messaging, billing, reverse-ETL.
• Proven ability to ship in-app PLG mechanics where the product itself drives growth.
• Proficiency in TypeScript, Node.js, Python, and SQL.

Responsibilities

• Select and own the stack for the Music & Audio vertical: CDP, product analytics, lifecycle/messaging, experimentation, warehouse, reverse-ETL, and entitlements.
• Design event taxonomy with consistent schema and identity resolution across anonymous → free → paid → multi-device.
• Build and attribute the full growth funnel across paid, organic, partner, and in-product virality.
• Architect in-app PLG motion: viral loops, referral mechanics, upgrade prompts, and sharing hooks.
• Define and execute lifecycle marketing strategy: segmentation, behavioral triggers, and messaging cadences.
• Ship free-to-paid logic: trial mechanics, paywalls, in-app messaging, and entitlement checks across web and native runtimes.
• Build onboarding, churn-risk, reactivation, and win-back sequences.
• Instrument A/B experimentation with exposure logging and statistical guardrails.
• Own the growth dashboard: activation, conversion, ARPU, LTV, retention cohorts, and expansion rate.

Skills

Growth marketing

Lifecycle marketing

PLG growth

Data tooling

Experimentation

Leadership without PM

Tools

TypeScript

Node.js

Python

SQL

Reverse-ETL

CDP

Job description

Stability AI is hiring a Senior Product Engineer, Growth & Lifecycle Infrastructure, to own the ground-up PLG growth for music and audio products across web, desktop, plugin, and mobile. You will select the stack, design the event model, wire integrations, and run the system to deliver a measurable funnel from anonymous visitor to paying customer.

You will shape lifecycle marketing, paywalls, entitlement checks, onboarding, churn-reduction strategies, and experimentation, owning dashboards and