Growth Leader, Risk Services

NextGenEnergyJobs; Atlanta, Northern (GA, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

NextGenEnergyJobs is seeking a senior B2B marketing leader to develop and execute multi-channel lead generation campaigns targeting CISOs and IT leaders. You will own funnel metrics, drive engagement across PPC, events, and partner marketing, and collaborate with sales to maximize pipeline and revenue.

The role requires 10+ years in marketing, strong analytics, and experience with marketing automation (HubSpot) and CRM platforms.

Qualifications

• 10+ years of marketing experience.
• 3+ years B2B marketing to CISOs and senior IT leaders.
• Knowledge of GRC/IT Assurance services.
• Proficiency with HubSpot or a comparable marketing automation and CRM platform.
• Demonstrated track record of generating pipeline and revenue through multi-channel campaigns.
• Strong analytical skills and comfort with funnel metrics and reporting.
• Excellent cross-functional collaboration, project management, and communication skills.
• Bachelor’s degree in marketing or equivalent experience.

Responsibilities

• Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing.
• Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction.
• Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools.
• Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements and outbound campaigns.
• Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with media relations to pitch to CISOs.
• Manage Growth Leader to support software growth as part of overarching RaaS marketing strategy.
• Lead volume and lead conversions from website, event marketing and partner marketing.
• Pipeline and revenue growth of RaaS services.
• Event metrics – contacts added, Leads converted to deals and deals closed.
• Paid ad campaign lead conversions to deals.
• Partner marketing revenue growth.

Skills

Lead generation

Marketing leadership

B2B marketing

Full funnel marketing

Analytics

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing

Tools

HubSpot

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything.

Key Responsibilities

• Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing. Ensure pre- and post-event activities are in place and well executed to drive ROI from each event.
• Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction. Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot.
• Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools.
• Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements and outbound campaigns.
• Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with Aprio’s media relations team to develop compelling, newsworthy pitches to trade and news media targeting CISOs. This may include developing team members to pitch as speakers at industry events.
• Manage Compliance Automation Growth Leader to support software growth as part of overarching RaaS marketing strategy.
• Lead volume and lead conversions from website, event marketing and partner marketing.
• Pipeline and revenue growth of RaaS services.
• Event metrics – contacts added, Leads converted to deals and deals closed.
• Paid ad campaign lead conversions to deals.
• Partner marketing revenue growth.

Requirements

• 10+ years of marketing experience.
• Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers.
• Knowledge of GRC/IT Assurance services.
• Proficiency with HubSpot or a comparable marketing automation and CRM platform.
• Demonstrated track record of generating pipeline and revenue through multi-channel campaigns.
• Strong analytical skills and comfort working with funnel metrics and reporting.
• Excellent cross-functional collaboration, project management, and communication skills.
• Bachelor’s degree in marketing or equivalent experience.