Growth Leader, Convenience Retail Sales

fairlife; Chicago (IL); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Parental leave

401(k) with employer match

Wellness reimbursement

Employee Assistance Program

Life insurance

Tuition reimbursement

Job summary

fairlife, LLC, a Chicago-based nutrition company, seeks a Director of Retail Sales to drive growth with U.S. Convenience Retail partners.

You will manage forecasts, budgets, and Joint Business Plans, while collaborating cross-functionally to deliver strong, profitable results for fairlife and its customers. You will build strategic relationships with major retailers and Coca‑Cola teams, guiding strategy, execution, and profitability across the fairlife portfolio.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or related field; MBA preferred.
• 8+ years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales in CPG.
• Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management.
• Demonstrated analytical capabilities with the ability to develop dynamic forecasts.
• Strong strategic planning, negotiation, and relationship-building skills.
• Excellent written, verbal, presentation, and communication skills.
• Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P&L accountability.

Responsibilities

• Act as the primary fairlife sales contact and SME for select U.S. convenience customers, driving growth and strengthening customer relationships.
• Lead annual customer planning by partnering with internal and system stakeholders to develop and execute Joint Business Plans (JBPs), promotional strategies, assortment optimization initiatives, forecasts and customer negotiations.
• Lead customer forecasting for assigned accounts, providing routine performance analyses, updates and actionable insights to key stakeholders.
• Identify opportunities through market trends, syndicated data, shopper insights, and category analysis.
• Develop and maintain strong executive-level relationships with key customers and business partners.
• Oversee key account sales budget to support business objectives while ensuring fiscal responsibility.

Skills

CPG sales strategy

Forecasting

Negotiation

Relationship building

Communication skills

P&L accountability

Analytical skills

Budget management

Education

Bachelor's degree in Business Administration

MBA

Job description

fairlife, LLC, a Chicago-based nutrition company, seeks a Director of Retail Sales to drive growth with U.S. Convenience Retail partners.

You will manage forecasts, budgets, and Joint Business Plans, while collaborating cross-functionally to deliver strong, profitable results for fairlife and its customers. You will build strategic relationships with major retailers and Coca‑Cola teams, guiding strategy, execution, and profitability across the fairlife portfolio.