Growth Lead: TikTok Shop & Affiliate Programs

Fourth Floor; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fourth Floor is seeking a Sr. Manager, TikTok and Affiliate to build two growth channels across footwear brands, transitioning from agency management to in-house ownership. You will establish platforms, partnerships, and processes needed to drive revenue growth.

Responsibilities include owning TikTok Shop and affiliate programs, recruiting publishers and creators, planning livestreams, negotiating terms, and ensuring FTC/ASA compliance while coordinating with analytics for attribution.

Qualifications

• 5–7 years of experience in affiliate marketing and social commerce.
• Hands-on TikTok Shop experience including Seller Center.
• Experience with affiliate networks such as Impact, ShareASale, or CJ Affiliate.
• Established relationships with fashion, lifestyle, or footwear creators and publishers.

Responsibilities

• Own TikTok Shop and affiliate programs across footwear brands from setup to optimization.
• Lead transition of channels from agency to in-house ownership while protecting revenue.
• Evaluate and implement an affiliate platform (Impact, ShareASale, CJ Affiliate).
• Manage TikTok Shop Seller Center and Creator Marketplace.
• Recruit and activate publishers, bloggers, influencer affiliates, cashback and loyalty partners, and creators.
• Plan livestream shopping events and shoppable video content with brand teams.
• Negotiate commission structures and exclusive deals with partners and creators.
• Maintain a unified promotional calendar across TikTok Shop and affiliate activity.
• Monitor affiliate fraud, coupon leakage, and brand compliance across partners.

Skills

TikTok Shop

Affiliate marketing

Partner recruitment

Livestream shopping

Platform migration

Brand partnerships

Tools

Impact

ShareASale

CJ Affiliate

Job description

Fourth Floor is seeking a Sr. Manager, TikTok and Affiliate to build two growth channels across footwear brands, transitioning from agency management to in-house ownership. You will establish platforms, partnerships, and processes needed to drive revenue growth.

Responsibilities include owning TikTok Shop and affiliate programs, recruiting publishers and creators, planning livestreams, negotiating terms, and ensuring FTC/ASA compliance while coordinating with analytics for attribution.