Growth Lead: SEO, AEO & Content Strategy

Graphite; New York (NY); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible PTO

Autonomy

Distributed team

Office 2-3 days/week

Job summary

Graphite is a growth-focused agency with a distributed team across North America, Latin America, and Europe. We seek an experienced Growth Lead to own strategies around SEO, AEO, and content, driving scalable growth for partners such as Masterclass, Notion, and BetterUp.

You will manage complex projects, forecast performance, and collaborate with data science and finance teams. The role combines in-person work in the NYC metro with flexible remote options, and reports to the Growth/Strategy

Qualifications

• 4+ years of agency or in-house experience with technical SEO and content strategy.
• Experience with PPC/paid search and digital marketing strategies.
• Strong data analysis and spreadsheet skills.
• Excellent product sense and problem-solving ability.
• Understanding of web and app ecosystems.

Responsibilities

• Collaborate on complex, large-scale SEO/AEO projects.
• Forecast performance, set targets, build reports, and track pacing.
• Monitor performance of top consumer tech clients and competitors.
• Analyze campaigns and website performance; identify trends and provide recommendations.
• Conduct A/B tests to optimize marketing programs.
• Develop business cases for growth projects with Analytics and Finance.
• Identify and prioritize scalable SEO projects based on traffic and revenue growth.
• Coordinate with data science to analyze organic traffic changes.

Skills

SEO

AEO

Content strategy

Data analysis

Project management

Team leadership

Paid search

Education

Business degree

Tools

Google Analytics

Excel

Data Studio

Amplitude

SEMRush

Ahrefs

Asana

Jira

Job description

Graphite is a growth-focused agency with a distributed team across North America, Latin America, and Europe. We seek an experienced Growth Lead to own strategies around SEO, AEO, and content, driving scalable growth for partners such as Masterclass, Notion, and BetterUp.

You will manage complex projects, forecast performance, and collaborate with data science and finance teams. The role combines in-person work in the NYC metro with flexible remote options, and reports to the Growth/Strategy