Growth Lead

Graphite; San Francisco (CA); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Autonomy

Team-first environment

Flexible PTO

Quality healthcare coverage

Job summary

Graphite is seeking an experienced Growth Lead (SEO + AEO + Content) to drive scalable growth for partner brands. You’ll own complex, time-sensitive SEO projects, forecast performance, and collaborate with analytics and finance to size opportunities.

The role blends strategic planning with hands-on execution across web, content, and optimization initiatives. The position is based in San Francisco, with a few days in the office each week, and a distributed team across the US, Canada, Latin

Qualifications

• 4+ years in agency or in-house growth/SEO/AEO/content
• Strong data-analysis capabilities and advanced spreadsheet skills
• Experience with PPC/paid search and broader digital marketing
• Solid product sense and ability to translate insights into simple solutions
• Understanding of web and native app ecosystems
• Familiarity with multiple data/product tools listed
• Experience leading a small team or direct collaborators
• Able to manage client deliverables and timelines

Responsibilities

• Collaborate on complex, large-scale SEO/AEO projects with cross-functional teams
• Forecast performance, set targets, and build reporting with pacing toward goals
• Monitor performance of top consumer tech clients and competitors
• Analyze campaigns and website performance to identify trends and opportunities
• Conduct A/B tests to optimize the marketing program
• Craft business cases for growth initiatives with Analytics and Finance
• Identify and prioritize scalable SEO projects by traffic and revenue impact
• Coordinate with data science to analyze organic traffic changes

Skills

SEO

AEO

Content strategy

Data analysis

Paid search

Product sense

Web & App

Education

Business or STEM degree

Tools

Google Analytics

Excel

Data Studio

Amplitude

SEMRush

Ahrefs

Asana

Jira

Job description

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe.

The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success.

As a result, we are eagerly searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

Location & work model:

This role is based in our San Francisco office in the Mission District. We expect you to work from the office a few days a week (typically 2 to 3)

Come join us and help us create the best content, everywhere that matters!

What you'll do:

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects.
• Forecast performance, set targets, build reporting, and communicate pacing towards targets.
• Monitor the performance of top consumer tech companies we work with and their competitors.
• Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations.
• Conduct A/B tests that optimize the overall marketing program.
• Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams.
• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities.
• Coordinate with data science to perform analysis on organic traffic changes.

What expertise you'll need:

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, and other digital marketing strategies. Programmatic SEO is a huge plus!
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team).
• Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
• Product: Excellent product sense and solving challenging problems with simple, elegant product solutions.
• Web & App: Strong understanding of how the web and native app ecosystems work.
• Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.).
• People management: Experience overseeing and managing a team of direct collaborators.
• Project Management: Experience managing client deliverables promptly, leveraging communication to ensure all strategies and deliverables land on time.

What you'll learn:

• Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user's intent.
• Premium Data-Driven Content: We use proprietary technology that leverages data to quantify the largest opportunities within content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions.
• Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention).
• Team & Process: To build a sustainable, robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement.

Compensation

Base salary range: $ $120,000 to $155,000.

How we'll help:

Graphite's mission is to create an environment where you build the best work of your career. To facilitate this, we provide:

• Process As Needed: We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products, through iteration, measurement, and continuous improvement.
• Autonomy: We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
• A Team-First Environment: We operate as a distributed team across the United States, Canada, Latin America, and Europe. This particular role is based in the New York City metro so you can build alongside your teammates in person, while still keeping real flexibility in how and where you work.
• Compensation: We want to work with the best people in the World and compensate accordingly.
• Vacation & Time Off: To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it.
• Benefits: We will ensure you have quality healthcare coverage and opportunities to further your education.

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.