Growth Lead

Graphite; New York (NY); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible PTO

Autonomy

Distributed team

Office 2-3 days/week

Job summary

Graphite is a growth-focused agency with a distributed team across North America, Latin America, and Europe. We seek an experienced Growth Lead to own strategies around SEO, AEO, and content, driving scalable growth for partners such as Masterclass, Notion, and BetterUp.

You will manage complex projects, forecast performance, and collaborate with data science and finance teams. The role combines in-person work in the NYC metro with flexible remote options, and reports to the Growth/Strategy

Qualifications

• 4+ years of agency or in-house experience with technical SEO and content strategy.
• Experience with PPC/paid search and digital marketing strategies.
• Strong data analysis and spreadsheet skills.
• Excellent product sense and problem-solving ability.
• Understanding of web and app ecosystems.

Responsibilities

• Collaborate on complex, large-scale SEO/AEO projects.
• Forecast performance, set targets, build reports, and track pacing.
• Monitor performance of top consumer tech clients and competitors.
• Analyze campaigns and website performance; identify trends and provide recommendations.
• Conduct A/B tests to optimize marketing programs.
• Develop business cases for growth projects with Analytics and Finance.
• Identify and prioritize scalable SEO projects based on traffic and revenue growth.
• Coordinate with data science to analyze organic traffic changes.

Skills

SEO

AEO

Content strategy

Data analysis

Project management

Team leadership

Paid search

Education

Business degree

Tools

Google Analytics

Excel

Data Studio

Amplitude

SEMRush

Ahrefs

Asana

Jira

Job description

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe.

The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success.

As a result, we are eagerly searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

Location & work model:

This role is based in the New York City metro area. As we build a larger team in the city, we will expect you to work from our future office in person 2-3 days a week, with the flexibility to work remotely when you need to. You should be within commuting distance of New York City.

Come join us and help us create the best content, everywhere that matters!

What you'll do:

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects.
• Forecast performance, set targets, build reporting, and communicate pacing towards targets.
• Monitor the performance of top consumer tech companies we work with and their competitors.
• Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations.
• Conduct A/B tests that optimize the overall marketing program.
• Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams.
• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities.
• Coordinate with data science to perform analysis on organic traffic changes.

What expertise you'll need:

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, and other digital marketing strategies. Programmatic SEO is a huge plus!
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team).
• Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
• Product: Excellent product sense and solving challenging problems with simple, elegant product solutions.
• Web & App: Strong understanding of how the web and native app ecosystems work.
• Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.).
• People management: Experience overseeing and managing a team of direct collaborators.
• Project Management: Experience managing client deliverables promptly, leveraging communication to ensure all strategies and deliverables land on time.

What you'll learn:

• Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user's intent.
• Premium Data-Driven Content: We use proprietary technology that leverages data to quantify the largest opportunities within content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions.
• Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention).
• Team & Process: To build a sustainable, robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement.

Compensation

Base salary range: $ $120,000 to $155,000.

How we'll help:

Graphite's mission is to create an environment where you build the best work of your career. To facilitate this, we provide:

• Process As Needed: We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products, through iteration, measurement, and continuous improvement.
• Autonomy: We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
• A Team-First Environment: We operate as a distributed team across the United States, Canada, Latin America, and Europe. This particular role is based in the New York City metro so you can build alongside your teammates in person, while still keeping real flexibility in how and where you work.
• Compensation: We want to work with the best people in the World and compensate accordingly.
• Vacation & Time Off: To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it.
• Benefits: We will ensure you have quality healthcare coverage and opportunities to further your education.

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.