Growth Director

Graphite; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Autonomy

Team-first environment

Competitive compensation

Generous PTO

Job summary

Graphite is seeking a Growth Director (SEO, AEO and Content) to lead growth strategies for high‑growth tech clients. You will own web and app SEO/AEO initiatives, develop content and conversion programs, and partner with product and marketing teams to drive measurable revenue outcomes.

The role is based in the New York City metro, with in‑person days 2–3 per week and the option to work remotely when needed.

Qualifications

• 6+ years of technical and programmatic SEO experience or 6+ years of Digital Marketing with keen interest in SEO.
• Strong leadership and communication skills.
• Proficient in data analysis and growth marketing tools (Google Analytics, SEMRush, Ahrefs).
• Experience with user acquisition and product development for web and mobile platforms.

Responsibilities

• Lead growth strategies for consumer tech companies.
• Own execution of web and app SEO/AEO projects.
• Collaborate with cross-functional teams to achieve targets.
• Present insights and outcomes to executives.
• Develop data-driven, scalable content solutions.

Skills

SEO

Leadership

Data analysis

Growth marketing tools

User acquisition

Product development

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.

We seek an experienced Growth Director (SEO + AEO + Content) to lead growth strategies for high-growth tech companies. You will develop and execute SEO, AEO, content, and conversion optimization strategies to drive business results for our partners. Success requires strong problem-solving skills, creativity, and ownership of complex, large-scale projects.

Location & work model: This role is based in the New York City metro area. As we build a larger team in the city, we will expect you to work from our future office in person 2-3 days a week, with the flexibility to work remotely when you need to. You should be within commuting distance of New York City.

Come join us and help us create the best content, everywhere that matters!

What you'll do:

• Lead growth strategies for consumer tech companies.
• Own execution of web and app SEO/AEO projects.
• Collaborate with cross-functional teams to achieve targets.
• Present insights and outcomes to executives.
• Develop data-driven, scalable content solutions.

What expertise you'll need:

• 6+ years of technical and programmatic SEO experience, or 6+ years of Digital Marketing experience with a keen interest in SEO.
• Strong leadership and communication skills.
• Proficient in data analysis and growth marketing tools (Google Analytics, SEMRush, Ahrefs).
• Experience with user acquisition and product development for web and mobile platforms.

Compensation: Base salary range: $140,000 to $180,000.

How we'll help:

Graphite's mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

• Process As Needed: We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes the same way we develop products, through iteration, measurement, and continuous improvement.
• Autonomy: We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
• A Team-First Environment: We operate as a distributed company across North America, Latin America, and Europe. This particular role is based in the New York City metro so you can build alongside your teammates in person, while still keeping real flexibility in how and where you work.
• Compensation: We want to work with the best people in the World and compensate accordingly.
• Vacation & Time Off: In order to be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it.
• Benefits: We will ensure you have quality healthcare coverage and opportunities to further your education.

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.