Growth Lead, Self-Serve PLG & Experiments

Higharc; Durham (NC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Significant equity

Comprehensive medical, dental & vision

Flexible PTO & family leave

Home office stipend

Job summary

Higharc is seeking a hands-on Growth Lead to run the GTM experiment loop for our new self-serve business. This is a hybrid marketer and builder role where you’ll design tests, build what’s needed to run them, interpret results, and scale those that work.

You’ll own the GTM loop end to end, designing rapid growth experiments across acquisition, activation, and conversion in the self-serve funnel. You’ll build landing pages, tooling, tracking, and automation needed to get each test live, and

Qualifications

• Shipping growth experiments end to end, ideally in a PLG or self-serve product.
• Hands-on technical skills: comfortable writing code and working with analytics, automation, and AI tooling.
• Marketing instinct that carries as much weight as your technical ability.
• Strong analytical judgment and the honesty to call a failed test a failure.
• A preference for speed over polish.
• Comfort with ambiguity and the ability to work with limited direction.
• A strong sense of ownership over the work and its results.

Responsibilities

• Design and run rapid growth and PLG experiments across acquisition, activation, and conversion in the self-serve funnel.
• Build the landing pages, tooling, tracking, and automation needed to get each test live.
• Instrument the self-serve funnel well enough to see where people drop off and why.
• Interpret results and make fast kill-or-scale calls.
• Document and share experiment results so the team builds real signal over time.
• Move people and effort behind the experiments that work.
• Partner closely with the Applications team and marketing to turn ideas into live tests quickly and iteratively.

Skills

Growth experimentation

Technical coding

Analytics & AI tooling

Marketing instinct

Analytical judgment

Ownership

Adaptability

Tools

Analytics tools

Automation tooling

AI tooling

Job description

Higharc is seeking a hands-on Growth Lead to run the GTM experiment loop for our new self-serve business. This is a hybrid marketer and builder role where you’ll design tests, build what’s needed to run them, interpret results, and scale those that work.

You’ll own the GTM loop end to end, designing rapid growth experiments across acquisition, activation, and conversion in the self-serve funnel. You’ll build landing pages, tooling, tracking, and automation needed to get each test live, and