Growth Lead

Graphite; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Graphite is a technology-enabled growth agency seeking a Growth Lead (SEO + AEO + Content) to drive growth initiatives for partner brands from our San Francisco office. You will own SEO strategy, content direction, and AEO programs while coordinating with analytics and product teams.

You will work in a performance-driven environment, collaborating with cross-functional teams, and owning projects end-to-end from discovery to measurement.

Qualifications

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO and content strategy.
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team).
• Paid Search: PPC, SEM, paid search, and paid ads experience (agency or in-house).
• Product: Excellent product sense and solving challenging problems with simple, elegant product solutions.
• Web & App: Strong understanding of how the web and native app ecosystems work.
• Tools: Experience with multiple data and product tools (GA, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira).
• People management: Experience overseeing and managing a team of direct collaborators.
• Project Management: Experience managing client deliverables promptly, ensuring strategies land on time.

Responsibilities

• Work collaboratively on complex, large-scale SEO/AEO projects.
• Forecast performance, set targets, build reporting, and communicate pacing towards targets.
• Monitor the performance of top consumer tech companies and their competitors.
• Analyze campaigns and website performance, identify trends, and provide recommendations.
• Conduct A/B tests to optimize the marketing program.
• Craft business cases for growth projects, including opportunity sizing with Analytics and Finance teams.
• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects.
• Coordinate with data science to analyze organic traffic.

Skills

SEO

AEO

Content

Data analysis

Paid search

Product sense

Web & App

Tools

People management

Project management

Tools

Google Analytics

Excel

Data Studio

Amplitude

SEMRush

Ahrefs

Asana

Jira

Job description

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe

.
The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's succes

s.
As a result, we are eagerly searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partne

rs.
You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaborat

ion.
Location & work model: This role is based in our San Francisco office in the Mission District. We expect you to work from the office a few days a week (typically 2

to 3)
Come join us and help us create the best content, everywhere that ma

t

ion.
Location & work model: This role is based in our San Francisco office in the Mission District. We expect you to work from the office a few days a week (typically 2

to 3)

hanges. What expertise you'

• 'll do:Work collaboratively on complex, large-scale, time-critical SEO/AEO pr
• ojects.Forecast performance, set targets, build reporting, and communicate pacing towards t
• argets.Monitor the performance of top consumer tech companies we work with and their compe
• titors.Analyze digital marketing campaigns and website performance, identify trends, and provide recommend
• ations.Conduct A/B tests that optimize the overall marketing p
• rogram.Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance
• teams.Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportu
• nities.Coordinate with data science to perform analysis on organic traffic c

hanges. What expertise you'

• ll need:SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, and other digital marketing strategies. Programmatic SEO is a hu
• ge plus!Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on you
• r team).Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and p
• aid ads.Product: Excellent product sense and solving challenging problems with simple, elegant product so
• lutions.Web & App: Strong understanding of how the web and native app ecosyste
• ms work.Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira
• , etc.).People management: Experience overseeing and managing a team of direct collab
• orators.Project Management: Experience managing client deliverables promptly, leveraging communication to ensure all strategies and deliverables land

on time. What you'

• ll learn:Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user'
• s intent.Premium Data-Driven Content: We use proprietary technology that leverages data to quantify the largest opportunities within content and combine this with a premium editorial style guide to produce content that is both delightful and drives con
• versions.Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Re
• etention).Team & Process: To build a sustainable, robust growth strategy, we focus on building teams and processes that can be successful well beyond our en

on time. What you'

• ll learn:Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user'
• s intent.Premium Data-Driven Content: We use proprietary technology that leverages data to quantify the largest opportunities within content and combine this with a premium editorial style guide to produce content that is both delightful and drives con
• versions.Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Re
• etention).Team & Process: To build a sustainable, robust growth strategy, we focus on building teams and processes that can be successful well beyond our en

on time. What you'

• ll learn:Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user'
• s intent.Premium Data-Driven Content: We use proprietary technology that leverages data to quantify the largest opportunities within content and combine this with a premium editorial style guide to produce content that is both delightful and drives con
• versions.Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key