Growth Insights Researcher, Audience Insights

The New York Times; New York (NY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) plan with company match

Tuition reimbursement

Professional development programs

Paid vacation and sick days

Job summary

The New York Times is seeking a Senior Researcher for the Audience Insights team to lead end-to-end research projects that support Growth and other teams. You will work with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy and create reader-centric insights across channels.

You will typically be in the office three days per week in a hybrid role and will draw on qualitative and quantitative methods, including surveys, analytics, and narrative storytelling to

Qualifications

• 5+ years in research and insights across qualitative and quantitative methods.
• Experience developing and executing survey research with narrative outcomes.
• Ability to analyze large datasets and present actionable recommendations.

Responsibilities

• Lead end-to-end research projects for NYT Growth and other teams.
• Collaborate with Product, Design, Strategy, Marketing, and Engineering.
• Create and analyze large-scale surveys and visualizations.
• Inspire product decisions with reader-centric insights.
• Design mixed-method studies and provide evidence-based recommendations.
• Integrate behavioral data and A/B testing results for a holistic view.

Skills

UX research

Survey design

Data analysis

Mixed-methods

Narrative development

Cross-team collaboration

Education

MA/MS+ in human-behavior related field

Tools

Qualtrics

Displayr

Tableau

Job description

The New York Times is seeking a Senior Researcher for the Audience Insights team to lead end-to-end research projects that support Growth and other teams. You will work with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy and create reader-centric insights across channels.

You will typically be in the office three days per week in a hybrid role and will draw on qualitative and quantitative methods, including surveys, analytics, and narrative storytelling to