Senior Researcher, Growth

The New York Times; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) plan with company match

Tuition reimbursement

Professional development programs

Paid vacation and sick days

Job summary

The New York Times is seeking a Senior Researcher for the Audience Insights team to lead end-to-end research projects that support Growth and other teams. You will work with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy and create reader-centric insights across channels.

You will typically be in the office three days per week in a hybrid role and will draw on qualitative and quantitative methods, including surveys, analytics, and narrative storytelling to

Qualifications

• 5+ years in research and insights across qualitative and quantitative methods.
• Experience developing and executing survey research with narrative outcomes.
• Ability to analyze large datasets and present actionable recommendations.

Responsibilities

• Lead end-to-end research projects for NYT Growth and other teams.
• Collaborate with Product, Design, Strategy, Marketing, and Engineering.
• Create and analyze large-scale surveys and visualizations.
• Inspire product decisions with reader-centric insights.
• Design mixed-method studies and provide evidence-based recommendations.
• Integrate behavioral data and A/B testing results for a holistic view.

Skills

UX research

Survey design

Data analysis

Mixed-methods

Narrative development

Cross-team collaboration

Education

MA/MS+ in human-behavior related field

Tools

Qualtrics

Displayr

Tableau

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The New York Times Audience Insights team is hiring a Senior Researcher who will manage essential research projects for Growth and other teams at The New York Times. The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ methods and tools across several research domains. These domains include product research, market research, UX research, and human‑centered design. We draw from principles in the social sciences, specifically Psychology, Anthropology, Sociology, and Behavioral Economics. We are looking for a Senior Researcher with experience ensuring that reader‑centric insights are at the heart of product development.

About the Role

You will lead end‑to‑end research projects that create short‑term strategies for NYT Growth. As a part of a digital product team, you will collaborate with Product, Design, Strategy, Marketing, and Engineering to guide long‑term strategy. This is a hybrid role, reporting to the Managing Director, Growth Audience Insights. You can typically expect to be in the office 3 days per week.

Responsibilities

• Conduct user experience studies across The New York Times, on growth and app surfaces
• Create, manage and analyze large‑scale surveys independently, including the ability to produce advanced visualizations and construct a narrative from the data
• Through research, inspire colleagues to uncover fresh opportunities and to build new product and marketing experiences grounded in user needs
• Design and complete mixed‑method studies that meet goals, provide relevant recommendations and guide evidence‑based strategy
• Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users
• Explore and experiment with new research methodologies and design‑thinking tools
• Contribute to the collaborative culture of Audience Insights; help The New York Times understand, and build empathy for, our audiences
• 5+ years of research and insights experience
• Experience scoping and conducting UX and usability research through a variety of qualitative and quantitative methods
• Experience developing and executing survey research, including data analysis and developing a narrative
• Experience with a range of research methods and techniques
• Experience working across multiple internal team environments; someone who embraces challenges, welcomes feedback and views failures as opportunities

Preferred Qualifications

• MA/MS+ in human‑behavior related field, such as Psychology, Sociology, Anthropology, Human‑Computer Interaction, Media Studies or Economics
• Mastery of Qualtrics, Displayr, Tableau and/or other platforms for advanced survey analysis and visualization
• 2+ years of research experience with growth product teams, mobile apps or app development

Compensation and Benefits

$110,000 - $135,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.