Lead, Reader Insights - News Product Strategy

The New York Times; New York (NY); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

401(k) matching

Paid time off

Tuition reimbursement

Job summary

The New York Times is seeking a Research Lead to drive reader-centric insights across product development. You will guide end-to-end research that informs app experiences, content preferences, commenting, and community, partnering with Design, Product, Engineering, Marketing, and Data.

You will contribute to the Audience Insights team, leveraging qualitative and quantitative methods, behavioral data, and industry research to shape strategy and decision-making for News products.

Qualifications

• 8+ years of research and insights experience.
• Experience moderating qualitative research and facilitating brainstorms/workshops with cross-functional partners.
• Mastery of a range of research methods including design thinking, in-person/remote interviews, ethnographies, co-creation, and user-initiated feedback tools.
• Experience conducting qualitative and quantitative research and selecting the right approach per problem.

Responsibilities

• Lead human-centered design for Product teams to ground features in user needs.
• Test prototypes and run alpha/beta programs with design and product teams.
• Evaluate impact on trust and relationships with products and brands.
• Complement research with behavioral data and A/B testing for a holistic view.
• Collaborate with other researchers to generate comprehensive insights about the news reader.

Skills

Human-centered design

Qualitative research

Quantitative research

Interviews

Ethnography

Surveys

Usability studies

Storytelling

Workshop facilitation

Job description

The New York Times is seeking a Research Lead to drive reader-centric insights across product development. You will guide end-to-end research that informs app experiences, content preferences, commenting, and community, partnering with Design, Product, Engineering, Marketing, and Data.

You will contribute to the Audience Insights team, leveraging qualitative and quantitative methods, behavioral data, and industry research to shape strategy and decision-making for News products.