Senior Researcher, Growth New New York, NY

New York Times; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid vacation

Paid sick days

Parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times Audience Insights team is hiring a Senior Researcher to lead end-to-end research projects for Growth and other teams. You will collaborate with Product, Design, Strategy, Marketing, and Engineering in a hybrid role, typically in the office three days a week.

You will manage studies across growth initiatives, using qualitative and quantitative methods to deliver reader-centric insights that inform product development and marketing strategies.

Qualifications

• 5+ years of research and insights experience.
• Experience with qualitative and quantitative methods.
• Experience developing and executing survey research.

Responsibilities

• Conduct user experience studies across The New York Times, growth and app surfaces.
• Create, manage and analyze large-scale surveys with advanced visualizations and narrative.
• Inspire colleagues to uncover opportunities and build product/marketing experiences grounded in user needs.
• Design and complete mixed-method studies that meet goals and guide evidence-based strategy.
• Complement research with behavioral data, proprietary and industry research, and A/B testing results.
• Explore and experiment with new research methodologies and design-thinking tools.
• Collaborate to help The New York Times understand audiences.
• Collaborate with cross-functional teams across Product, Design, Strategy, Marketing, and Engineering.

Skills

UX research methods

Survey research

Data visualization

Narrative analysis

Education

MA/MS+ in human-behavior related field

Tools

Qualtrics

Displayr

Tableau

Job description

Office: New York, NY
Department: Marketing — Research and Insight

Job Description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

The New York Times Audience Insights team is hiring a Senior Researcher who will manage essential research projects for Growth and other teams at The New York Times. The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ methods and tools across several research domains. These domains include product research, market research, UX research, and human-centered design. We draw from principles in the social sciences, specifically Psychology, Anthropology, Sociology, and Behavioral Economics. We are looking for a Senior Researcher with experience ensuring that reader-centric insights are at the heart of product development.

About the Role

You will lead end-to-end research projects that create short-term strategies for NYT Growth. As a part of a digital product team, you will collaborate with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy. This is a hybrid role, reporting to the Managing Director, Growth Audience Insights. You can typically expect to be in the office 3 days per week.

Responsibilities

• Conduct user experience studies across The New York Times, on growth and app surfaces
• Create, manage and analyze large-scale surveys independently, including the ability to produce advanced visualizations and construct a narrative from the data
• Through research, inspire colleagues to uncover fresh opportunities and to build new product and marketing experiences grounded in user needs
• Design and complete mixed-method studies that meet goals, provide relevant recommendations and guide evidence-based strategy
• Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users
• Explore and experiment with new research methodologies and design-thinking tools
• Contribute to the collaborative culture of Audience Insights; help The New York Times understand, and build empathy for, our audiences
• 5+ years of research and insights experience
• Experience scoping and conducting UX and usability research through a variety of qualitative and quantitative methods
• Experience developing and executing survey research, including data analysis and developing a narrative
• Experience with a range of research methods and techniques
• Experience working across multiple internal team environments; someone who embraces challenges, welcomes feedback and views failures as opportunities

Preferred Qualifications

• MA/MS+ in human-behavior related field, such as Psychology, Sociology, Anthropology, Human-Computer Interaction, Media Studies or Economics
• Mastery of Qualtrics, Displayr, Tableau and/or other platforms for advanced survey analysis and visualization
• 2+ years of research experience with growth product teams, mobile apps or app development

The annual base pay range for this role is between:

$110,000 — $135,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

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