Growth & GTM Analytics Lead

SupportFinity™; San Francisco (CA); On-site; USD 104,000 - 162,000; Full time

Job summary

Plaid is seeking a Marketing Strategy and Operations Analyst in San Francisco to drive data-driven decision making across marketing and new business. You will own top-of-funnel performance metrics, craft forecasting models, and partner with BI to refine attribution across channels.

The role emphasizes strategic analysis, KPI design, and collaboration with finance and GTM teams to align growth initiatives with Plaid’s goals. Strong communication and ambiguity tolerance are essential.

Qualifications

• 5+ years of experience in Marketing, Sales, or Revenue Operations
• Experience in B2B, fintech or startup environments, preferred
• Proficiency in Tableau or other data visualization tools
• Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
• Experience with designing and rolling out KPIs and dashboards
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Responsibilities

• Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
• Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
• Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
• Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
• Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
• Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions

Skills

Marketing analytics

Cross-functional partnerships

Communication

Problem solving in ambiguity

Forecasting

Tools

Tableau

SQL

Excel/Google Sheets

Job description

Plaid is seeking a Marketing Strategy and Operations Analyst in San Francisco to drive data-driven decision making across marketing and new business. You will own top-of-funnel performance metrics, craft forecasting models, and partner with BI to refine attribution across channels.

The role emphasizes strategic analysis, KPI design, and collaboration with finance and GTM teams to align growth initiatives with Plaid’s goals. Strong communication and ambiguity tolerance are essential.