Growth-Focused UA Manager for Mobile Apps

IDT Corporation; City of Albany (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, Vision, & 401k

PTO including vacation, sick leave, & 

Commuter Benefits Program

Short and Long Term Disability

Flexible working arrangements

Tuition Reimbursement Program

Job summary

IDT Corporation is seeking a hands-on User Acquisition Manager to support our marketing team. You will execute and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and more to grow our Boss Money and Boss Revolution user base.

You will partner with designers and analysts to test creative, measure performance, and scale opportunities. Experience with AI tools for marketing tasks and a data-driven mindset are highly valued.

Qualifications

• 3+ years managing paid campaigns in a UA or growth role.
• B2C app acquisition experience.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset to turn performance data into optimization decisions.
• Fluent in English; Spanish a plus.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from impression to install and activation, informing budget decisions.
• Support creative testing from concept to completion, executing A/B tests and building a testing framework.
• Monitor creative performance to evaluate UA optimizations.
• Identify areas of improvement by analyzing performance data and turning insights into actions.
• Collaborate with designers to align ad assets with app messaging and audience.
• Continuously explore new channels and AI-assisted marketing workflows.

Skills

Paid campaigns

UA growth

English fluency

Analytical mindset

B2C app acquisition

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Job description

IDT Corporation is seeking a hands-on User Acquisition Manager to support our marketing team. You will execute and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and more to grow our Boss Money and Boss Revolution user base.

You will partner with designers and analysts to test creative, measure performance, and scale opportunities. Experience with AI tools for marketing tasks and a data-driven mindset are highly valued.