Mobile User Acquisition Strategist

Lever, Inc.; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Good hardware

Job summary

IDT is seeking a hands-on User Acquisition Manager to support our marketing team. You will help execute and scale paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and more to grow the user base for Boss Money and Boss Revolution.

This role emphasizes smart strategy, continuous testing, and data-driven optimization in a dynamic, performance-focused environment. You will collaborate with designers and creative teams, monitor campaign performance, and explore new channels and

Qualifications

• 3+ years managing paid campaigns in a UA or growth role.
• B2C App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English and Spanish; written and spoken.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Skills

Paid campaigns

B2C app growth

Analytics

Bilingual EN/ES

Tools

Meta Ads

TikTok Ads

Snapchat Ads

Job description

IDT is seeking a hands-on User Acquisition Manager to support our marketing team. You will help execute and scale paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and more to grow the user base for Boss Money and Boss Revolution.

This role emphasizes smart strategy, continuous testing, and data-driven optimization in a dynamic, performance-focused environment. You will collaborate with designers and creative teams, monitor campaign performance, and explore new channels and