User Acquisition Manager (App Campaigns)

IDT Corporation; City of Albany (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, Vision, & 401k

PTO including vacation, sick leave, & 

Commuter Benefits Program

Short and Long Term Disability

Flexible working arrangements

Tuition Reimbursement Program

Job summary

IDT Corporation is seeking a hands-on User Acquisition Manager to support our marketing team. You will execute and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X and more to grow our Boss Money and Boss Revolution user base.

You will partner with designers and analysts to test creative, measure performance, and scale opportunities. Experience with AI tools for marketing tasks and a data-driven mindset are highly valued.

Qualifications

• 3+ years managing paid campaigns in a UA or growth role.
• B2C app acquisition experience.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset to turn performance data into optimization decisions.
• Fluent in English; Spanish a plus.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from impression to install and activation, informing budget decisions.
• Support creative testing from concept to completion, executing A/B tests and building a testing framework.
• Monitor creative performance to evaluate UA optimizations.
• Identify areas of improvement by analyzing performance data and turning insights into actions.
• Collaborate with designers to align ad assets with app messaging and audience.
• Continuously explore new channels and AI-assisted marketing workflows.

Skills

Paid campaigns

UA growth

English fluency

Analytical mindset

B2C app acquisition

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Job description

We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
• Identify areas of improvement by analyzing performance data and converting insights into clear actions
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis

Requirements

• 3+ year managing paid campaigns in a UA or growth role
• B2C App acquisition experience needed
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
• Fluent in English (Spanish will be a plus); written and spoken

What we offer

• An exciting and challenging job with talented people around
• Referral program - get rewarded for helping us grow the team with talented people
• Health, Dental, Vision, & 401k
• PTO - including vacation, sick leave, and holidays
• Commuter Benefits Program
• Short and Long Term Disability
• Flexible working arrangements
• Tuition Reimbursement Program, and more

A few words about us

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Our flagship brand, BOSS Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.