Growth-Focused Principal PM — Remote Virtual Maternal Health

pomelocare; United States; Remote; USD 210,000 - 240,000; Full time

Benefits offered by this job

Equity grant

401(k)

Paid parental leave (16 weeks)

Medical, dental, vision coverage

Fully remote within continental US

Job summary

pomelocare is seeking a Principal Product Leader to drive patient acquisition and re-engagement for a virtual maternal and family health practice across pregnancy, postpartum, pediatrics, menopause, and perimenopause. The role owns full-funnel growth strategy and partners with engineering, marketing, clinical operations, and data science teams.

You will define and execute end-to-end product strategy for enrollment, activation, conversion, retention, and re-engagement, while inventing scalable

Qualifications

• Six or more years in consumer products with a demonstrated record of owning full growth funnels end-to-end for digital products.
• Full-funnel growth mindset, equally comfortable inventing acquisition channels and engineering conversion and retention loops.
• Strong data fluency, with a habit of running one's own analysis before relying on dashboards.
• Comfort operating in ambiguity, applying first-principles thinking to create structure in new problem spaces.
• A scrappy execution style, launching MVPs quickly and iterating toward a larger vision.
• Strong product and design sense for consumer-grade experiences, plus exceptional communication and stakeholder management skills across technical and clinical teams.

Responsibilities

• Define and execute end-to-end product strategy for patient acquisition, activation, conversion, retention, and re-engagement, building a predictable growth engine with sustainable win-back motions.
• Invent and scale new acquisition funnels that clearly communicate the value of the care model by the time a prospective patient completes enrollment.
• Lead cross-functional delivery through rapid MVP iterations, rallying engineers, marketers, clinical operations staff, and data scientists toward bold product reimaginings.
• Collaborate with marketing to refine patient-facing messaging and positioning.
• Experiment with applied AI and human operational processes to improve reach, enrollment, and ongoing engagement.
• Analyze enrollment and engagement data to surface hidden signals, define core metrics, and serve as the executive team's source of truth for top-of-funnel mechanics.

Job description

pomelocare is seeking a Principal Product Leader to drive patient acquisition and re-engagement for a virtual maternal and family health practice across pregnancy, postpartum, pediatrics, menopause, and perimenopause. The role owns full-funnel growth strategy and partners with engineering, marketing, clinical operations, and data science teams.

You will define and execute end-to-end product strategy for enrollment, activation, conversion, retention, and re-engagement, while inventing scalable