Growth-Focused Principal PM: End-to-End Credit Conversion

Upstart; United States; On-site; USD 188,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Annual equity grants

401k match

Remote-friendly

Health coverage

Wellness benefits

Paid time off

Employee assistance

Job summary

Upstart is seeking a Principal Product Manager to own the end-to-end credit conversion experience, guiding users from intent to funding with a focus on intuitive, human experiences. You’ll work across engineering, design, analytics, ML, and marketing to reduce friction and drive meaningful growth.

This role emphasizes experimentation, data-driven decision making, and cross-functional influence, with room to reshape how users engage on the path to funding and financial goals.

Qualifications

• 8+ years of product management experience in B2C with high-scale mobile/desktop products.
• Proven success improving a complex conversion funnel via strategy, experiments, analytics, and user insight.
• Exceptional quantitative judgment for funnel data, segmentation, and experiment results.
• Strong experimentation instincts: hypothesis, design, A/B tests, and results analysis.
• Strong consumer product intuition for high-consideration decisions and trust.
• Ability to move between strategic questions and detailed product decisions quickly.
• Track record of leading cross-functional initiatives without formal authority.
• Excellent written and verbal communication, turning ambiguity into clear priorities.

Responsibilities

• Own and evolve the strategy for end-to-end conversion experience from start to offer.
• Tackle hardest conversion problems with a customer-first mindset.
• Optimize across the credit portfolio to grow the core personal loan business.
• Set success metrics and prioritize high-ROI opportunities with experiments.
• Turn data into decisions and segment aggressively to reveal hidden issues.
• Develop deep customer understanding with research, insights, and product marketing.

Skills

Product mgmt

B2C ownership

A/B testing

Experimentation

Analytics

Cross-functional

Communication

Leadership

Job description

Upstart is seeking a Principal Product Manager to own the end-to-end credit conversion experience, guiding users from intent to funding with a focus on intuitive, human experiences. You’ll work across engineering, design, analytics, ML, and marketing to reduce friction and drive meaningful growth.

This role emphasizes experimentation, data-driven decision making, and cross-functional influence, with room to reshape how users engage on the path to funding and financial goals.