Growth-Focused Paid Media Strategist

Kforce Inc; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Kforce's client in NYC is seeking a detail-oriented Marketing Specialist, Paid Media to support execution, optimization, and reporting of paid search and app marketing campaigns. This role manages campaign operations, analyzes performance data, maintains media plans, and ensures accurate delivery across channels in a fast-paced, collaborative environment.

Ideal candidates have a Bachelor's degree and 1–3 years of hands-on paid media experience, with proficiency in Google Ads, DV360, Apple Search

Qualifications

• Bachelor's degree required.
• 1–3 years hands‑on paid media experience within an agency or in‑house marketing environment.
• Experience supporting customer acquisition, paid search, app marketing, or digital advertising campaigns.
• Strong understanding of paid media metrics, campaign pacing, budgeting, and media math.
• Advanced proficiency with Google Workspace (Sheets, Slides, Docs).
• Experience utilizing project management platforms such as Asana.
• Ability to analyze campaign performance data and develop actionable optimization recommendations.
• Experience updating media plans, reports, and campaign documentation.
• Strong organization and attention to detail.
• Excellent verbal and written communication skills.
• Ability to proactively identify issues and recommend solutions.
• Demonstrated ability to manage multiple projects and competing priorities.
• Comfortable working in a fast‑paced, changing environment with multiple stakeholders.

Responsibilities

• Execute, upload, and schedule campaigns across digital advertising platforms, including Google Ads, Apple Ads, YouTube, and other paid media channels.
• Monitor campaign performance against KPIs, benchmarks, and pacing targets.
• Analyze campaign data and identify optimization opportunities to improve results.
• Update media plans, maintain campaign documentation, and ensure data accuracy.
• Develop reports and presentations that communicate campaign performance and insights.
• Generate audience targeting recommendations and support campaign strategy execution.
• Collaborate with channel owners, vendors, and internal stakeholders to ensure campaign success.
• Support media planning activities for multi-channel marketing initiatives.
• Manage campaign administration, troubleshooting, and ongoing performance monitoring.
• Contribute to special projects and process improvements as needed.

Skills

Paid media

Analytics

Communication

Project management

Multitasking

Attention to detail

Campaign optimization

Team collaboration

Education

Bachelor's degree

Tools

Google Ads

DV360

Apple Search Ads

Google Workspace

Asana

Job description

Kforce's client in NYC is seeking a detail-oriented Marketing Specialist, Paid Media to support execution, optimization, and reporting of paid search and app marketing campaigns. This role manages campaign operations, analyzes performance data, maintains media plans, and ensures accurate delivery across channels in a fast-paced, collaborative environment.

Ideal candidates have a Bachelor's degree and 1–3 years of hands-on paid media experience, with proficiency in Google Ads, DV360, Apple Search