Growth-Focused Paid Media Lead

Socket.dev; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Silverfort is seeking a Performance Marketing Manager to own paid media strategy and execution across core digital channels, including ABM support. This role combines hands-on channel expertise with agency and creative direction to drive higher-performing campaigns across the funnel.

You will lead channel-specific creative strategy, manage budgets, and leverage AI tools to automate reporting, while collaborating with cross-functional teams to align demand gen priorities and optimize ROI.

Qualifications

• 4+ years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus)
• Experience directing or managing an external agency
• Strong understanding of creative strategy and how it differs by channel
• ABM experience a plus, not required

Responsibilities

• Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT
• Support ABM ad campaign management in partnership with the ABM team
• Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines
• Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance
• Manage budget allocation and pacing across channels
• Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI
• Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows
• Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities

Skills

Paid media management

Agency management

Analytics

AI-assisted optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

ChatGPT

Job description

Silverfort is seeking a Performance Marketing Manager to own paid media strategy and execution across core digital channels, including ABM support. This role combines hands-on channel expertise with agency and creative direction to drive higher-performing campaigns across the funnel.

You will lead channel-specific creative strategy, manage budgets, and leverage AI tools to automate reporting, while collaborating with cross-functional teams to align demand gen priorities and optimize ROI.