Performance Marketing Manager

Socket.dev; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Silverfort is seeking a Performance Marketing Manager to own paid media strategy and execution across core digital channels, including ABM support. This role combines hands-on channel expertise with agency and creative direction to drive higher-performing campaigns across the funnel.

You will lead channel-specific creative strategy, manage budgets, and leverage AI tools to automate reporting, while collaborating with cross-functional teams to align demand gen priorities and optimize ROI.

Qualifications

• 4+ years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus)
• Experience directing or managing an external agency
• Strong understanding of creative strategy and how it differs by channel
• ABM experience a plus, not required

Responsibilities

• Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT
• Support ABM ad campaign management in partnership with the ABM team
• Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines
• Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance
• Manage budget allocation and pacing across channels
• Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI
• Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows
• Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities

Skills

Paid media management

Agency management

Analytics

AI-assisted optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

ChatGPT

Job description

Silverfort is on a mission to bring identity security everywhere - to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren't possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.

Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.

As a Performance Marketing Manager, you will own paid media strategy and execution across our core digital channels, while supporting ABM ad campaign management. This role combines hands-on channel expertise with agency and creative direction to drive more effective, higher-performing campaigns across the funnel.

Responsibilities

• Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT
• Support ABM ad campaign management in partnership with the ABM team
• Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines
• Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance
• Manage budget allocation and pacing across channels
• Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI
• Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows
• Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities

Requirements

• 4+ years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus)
• Experience directing or managing an external agency
• Strong understanding of creative strategy and how it differs by channel
• B2B marketing experience preferred, cybersecurity/Identity Security a plus
• Analytical mindset, comfortable owning budget and performance metrics
• Ability to leverage AI tools to automate tasks, run analysis, and streamline paid media reporting
• ABM experience a plus, not required
• Bonus: familiarity with marketing automation or CRM/ABM platforms (Salesforce, HubSpot, 6sense, Demandbase)