Strategic Marketing & Analytics Project Coordinator

The Planet Group; Detroit (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

The Planet Group in Detroit, MI is seeking a detail-oriented business analyst to develop and support marketing strategies and programs for products or product lines, and to evaluate performance. You will conduct market research, prepare presentations for leadership, track KPIs, and collaborate with sales and business teams to drive data-driven decisions.

Ideal candidates have 1–3 years of experience in business analysis or related fields, strong analytical skills, and proficiency with Excel and

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Analytics, or related field.
• 1 to 3 years of experience in business analysis, marketing, operations, finance, or a related field.
• Working knowledge of business analysis, marketing principles, reporting tools, budgeting processes, and performance measurement.
• Strong analytical, organizational, and problem-solving skills.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.
• Experience working with databases, reporting tools, and business systems preferred.
• Excellent written and verbal communication skills with the ability to present information effectively to diverse audiences.

Responsibilities

• Develop and support marketing strategies and programs for products or product lines.
• Evaluate product and business performance to identify trends and support the development of client goals and business objectives.
• Conduct market research and competitive analysis to identify opportunities, emerging trends, and process improvements.
• Provide recommendations for enhancements to product development, operational processes, and business practices.
• Partner with sales and business teams to address product-related concerns and support customer needs.
• Access customer and business systems to generate reports and analyses for business unit leaders and stakeholders.
• Complete assigned projects and analytical initiatives that support organizational priorities and leadership objectives.
• Prepare clear, accurate, and professional presentations for leadership, business partners, clients, and stakeholders.
• Track, maintain, and report on key performance indicators (KPIs), scorecards, and business metrics.
• Support budget development, forecasting, financial tracking, and related analytical activities.
• Develop, maintain, and enhance databases, models, dashboards, and reporting tools while ensuring data integrity and accuracy.
• Provide actionable insights and recommendations based on data analysis, market conditions, and business performance.

Skills

Analytical thinking

Data visualization

Microsoft Excel

Strong communication

Education

Bachelor's degree in Business, Marketing, Finance, Analytics, or related field

Tools

SQL

Power BI

Job description

The Planet Group in Detroit, MI is seeking a detail-oriented business analyst to develop and support marketing strategies and programs for products or product lines, and to evaluate performance. You will conduct market research, prepare presentations for leadership, track KPIs, and collaborate with sales and business teams to drive data-driven decisions.

Ideal candidates have 1–3 years of experience in business analysis or related fields, strong analytical skills, and proficiency with Excel and