Email Marketing Campaign Lead, Lifecycle & Growth

Versant Media, LLC; Englewood Cliffs (NJ); Presencial; USD 55 000 - 80 000; Tempo integral

Resumo da oferta

Versant Media, LLC is seeking an organized Associate Marketing Manager to join the Email Marketing team. You will bring email campaigns to market across the DTC subscription business, supporting acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives.

You’ll execute campaign plans and strategy set by leadership, managing setup through launch and reporting. Strong email marketing knowledge and QA are essential, with reliable delivery across deadlines.

Qualificações

• 2–4 years of experience executing email marketing campaigns, ideally for a DTC, digital subscription, media, or consumer technology business.
• Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
• Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns. Sailthru experience is a plus.
• Strong project management with multiple campaigns, deadlines, approvals, and details.

Responsabilidades

• Email Campaign Execution: Build, schedule, deploy, and monitor email campaigns in support of established marketing plans.
• Lifecycle Email Programs: Execute ad-hoc and automated email campaigns across the subscriber journey.
• Email Builds & Templates: Create and maintain campaigns and templates in Sailthru or a similar ESP.
• Quality Assurance: QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling.
• Promotional Email Campaigns: Execute seasonal, product, and subscription offer campaigns with stakeholders.
• Testing & Optimization: Set up tests and apply findings to improve performance.
• Email Performance Reporting: Compile and monitor delivery, opens, clicks, conversions, and trends.
• Cross-Functional Coordination: Coordinate inputs and approvals with marketing, product, analytics, editorial, legal, and agencies.
• Process & Documentation: Maintain calendars, briefs, QA checklists, and documentation.
• Customer Feedback Support: Gather relevant feedback for email campaigns.

Conhecimentos

Email marketing

Campaign execution

Lifecycle email programs

QA & testing

Analytics

Formação académica

2–4 years experience

Ferramentas

Sailthru

Descrição da oferta de emprego

Versant Media, LLC is seeking an organized Associate Marketing Manager to join the Email Marketing team. You will bring email campaigns to market across the DTC subscription business, supporting acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives.

You’ll execute campaign plans and strategy set by leadership, managing setup through launch and reporting. Strong email marketing knowledge and QA are essential, with reliable delivery across deadlines.