Growth-Focused Integrated Marketing Manager

Material Bank®; Boston (MA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO

Health benefits

401(k) enrollment after probation

Job summary

Material Bank is the world\'s largest material marketplace for design professionals, operating globally. We seek an Integrated Marketing Manager to lead growth initiatives, developing audience insights, messaging strategies, and testing roadmaps that transform growth opportunities into effective marketing programs.

You will partner with Creative, Content, Performance Marketing, Lifecycle, MarTech, Sales, and other teams to execute cohesive plans across channels.

Qualifications

• 5+ years of integrated marketing, brand marketing, growth marketing, or related field.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Translate business objectives and audience insights into strong creative briefs and actionable marketing plans.
• Strong creative judgment and experience developing messaging, creative, and content testing strategies.
• Strong analytical instincts and ability to translate campaign performance and audience insights into recommendations.
• Excellent communication, cross-functional collaboration, and project management skills.
• Ownership, curiosity, adaptability, and proactive problem solving in a fast-paced environment.

Responsibilities

• Lead integrated marketing strategy and planning for new growth initiatives and audience expansion.
• Develop audience and messaging insights through research, testing, and campaign performance, translating learnings into clear recommendations.
• Own creative and campaign briefs, partnering with Creative and Content teams to bring strategies to life.
• Build creative, content, and messaging testing roadmaps to identify what most effectively engages new audiences.
• Partner with Performance Marketing, Lifecycle, MarTech, and other channel owners to execute cohesive integrated plans across channels.
• Identify and evaluate relevant publications, partnerships, events, and other opportunities to reach priority audiences.

Skills

Integrated marketing

Brand marketing

Growth marketing

Cross-functional collaboration

Project management

Data-driven decision making

Job description

Material Bank is the world\'s largest material marketplace for design professionals, operating globally. We seek an Integrated Marketing Manager to lead growth initiatives, developing audience insights, messaging strategies, and testing roadmaps that transform growth opportunities into effective marketing programs.

You will partner with Creative, Content, Performance Marketing, Lifecycle, MarTech, Sales, and other teams to execute cohesive plans across channels.