Growth-Focused Integrated Marketing Lead

Material-Bank; Boston (MA); Hybride; USD 100 000 - 150 000; Plein temps

Avantages offerts par ce poste

Flexible PTO

Sick Days

Paid holidays

401(k)

Résumé du poste

Material Bank, the world’s largest material marketplace for architecture and design, is seeking an Integrated Marketing Manager in Boston to lead growth initiatives and audience expansion. You will define audience insights, messaging strategies, and testing roadmaps that translate opportunities into effective marketing programs.

You’ll partner with Creative, Content, Performance Marketing, Lifecycle, MarTech, and Sales to develop and execute cohesive plans across channels, and you’ll own briefs

Qualifications

• 5+ years of integrated marketing experience across multiple channels.
• Ability to translate business objectives and audience insights into strong briefs and plans.
• Strong analytical skills and data-driven decision making.

Responsabilités

• Lead integrated marketing strategy and planning for growth initiatives.
• Develop audience insights and messaging through research and campaign performance.
• Own creative and campaign briefs, partnering with Creative and Content teams.
• Build testing roadmaps for audience engagement across channels.
• Collaborate with channel owners to execute cohesive plans and identify opportunities to reach priority audiences.

Connaissances

Integrated marketing

Multi-channel campaigns

Analytics

Cross-functional collaboration

Project management

Formation

Bachelor's degree

Description du poste

Material Bank, the world’s largest material marketplace for architecture and design, is seeking an Integrated Marketing Manager in Boston to lead growth initiatives and audience expansion. You will define audience insights, messaging strategies, and testing roadmaps that translate opportunities into effective marketing programs.

You’ll partner with Creative, Content, Performance Marketing, Lifecycle, MarTech, and Sales to develop and execute cohesive plans across channels, and you’ll own briefs