Growth-Focused Director, Demand Generation

Automatic Data Processing, Inc.; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Retirement Planners of America (RPOA) is seeking a Lead Demand Generation Director to manage and evaluate its lead generation sources, sustain a pipeline of qualified prospective clients, and improve conversion throughout the sales process.

This hands-on role combines analytical skills with a deep understanding of the sales funnel, working with Marketing Leadership, Sales, The Salesforce Team, and External Vendors to guide investment decisions and optimize lead acquisition, nurturing, and

Qualifications

• Five or more years of demand generation, lead acquisition, marketing analytics, or sales operations experience.
• Experience evaluating lead sources and improving conversion throughout a sales funnel.
• Strong analytical skills with data interpretation and root-cause analysis.
• Experience with Salesforce or comparable CRM, including lifecycle tracking, attribution, reporting, and data quality.
• Proficiency in Excel and building dashboards using CRM reporting or BI tools.
• Understanding of lead qualification, routing, nurturing, and sales follow-up processes.
• Experience managing lead generation vendors and evaluating ROI.
• Strong communication, with ability to explain findings to diverse stakeholders.
• Strong organization, attention to detail, and follow-through.
• Ability to work independently while coordinating across teams.

Responsibilities

• Evaluate lead generation vendors and sources based on lead quality, costs, and resulting client relationships.
• Analyze the full lead lifecycle from acquisition to funded accounts.
• Identify sources with strongest results and recommend investment adjustments.
• Investigate conversion patterns and bottlenecks to improve outcomes.
• Collaborate with sales leadership to convert insights into practical improvements to the prospect experience.

Skills

Demand generation

Lead acquisition

Marketing analytics

Sales operations

CRM reporting

Data analysis

Vendor management

Communication

Organization

Independent work

Tools

Salesforce CRM

BI dashboards

Job description

Retirement Planners of America (RPOA) is seeking a Lead Demand Generation Director to manage and evaluate its lead generation sources, sustain a pipeline of qualified prospective clients, and improve conversion throughout the sales process.

This hands-on role combines analytical skills with a deep understanding of the sales funnel, working with Marketing Leadership, Sales, The Salesforce Team, and External Vendors to guide investment decisions and optimize lead acquisition, nurturing, and