Growth-Focused Marketing Leader & Brand Architect

ADP, Inc.; Plano (TX); On-site; USD 180,000 - 280,000; Full time

Job summary

Retirement Planners of America (RPOA) seeks a strategic, hands-on Managing Director of Marketing to lead branding, demand generation, content, social, events, PR, and measurement. You will own the strategy, budget ($4.3M), and a nine-person team, while driving measurable growth in owned channels and lead quality.

You will report to the executive leadership and collaborate with the Advisory Services group to align value storytelling and conversion.

Qualifications

• Has led a marketing professional services organization in regulated environments.
• Built owned-channel growth from the ground up across diverse media.
• Managed external agencies and vendors with measurable outcomes.
• Rebuilt or restructured a marketing team with trust and influence.
• Digital-first mindset with experience across email, social, and video.
• Comfortable presenting to a CEO, founder, and board.
• Strong data, attribution, and funnel metrics to guide decisions.
• Hands-on leadership, willing to produce work when needed.

Responsibilities

• Set and own the marketing strategy across brand, demand, content, social, events, PR, and measurement.
• Manage a $4.3M marketing budget and allocate discretionary spend to ROI channels.
• Lead a marketing team of nine, with two priority new hires to recruit.
• Hold external partners accountable to outcomes and results.
• Partner with ownership on growth strategy and pipeline health.
• Present performance and strategy to executive leadership regularly.
• Align marketing with advisory services for seamless funnel progression.
• Own the marketing tech stack and ensure reliable data pipelines.

Skills

Leadership

Owned-channel growth

Digital marketing

Presentation to executives

Data-driven decision making

Hands-on marketer

Cross-functional collaboration

Vendor & agency management

Education

Bachelor's degree

Tools

CRM systems

Marketing analytics

Reporting tools

Job description

Retirement Planners of America (RPOA) seeks a strategic, hands-on Managing Director of Marketing to lead branding, demand generation, content, social, events, PR, and measurement. You will own the strategy, budget ($4.3M), and a nine-person team, while driving measurable growth in owned channels and lead quality.

You will report to the executive leadership and collaborate with the Advisory Services group to align value storytelling and conversion.