Growth-Focused Digital Marketing Strategist

Museum of Science and Industry, Chicago; Chicago (IL); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Benefits starting day one

Free admission for family and friends

Free parking

Job summary

Griffin Museum of Science and Industry is seeking a Digital Marketing Specialist to drive attendance and deepen engagement through strategic digital content, email campaigns, and website management. You will partner across departments to set goals, create high-performing content, and analyze outcomes.

The role requires 5+ years in digital marketing, CMS content experience, and strong SEO/SEM knowledge. On-site Chicago workplace with comprehensive benefits and audience-focused initiatives.

Qualifications

• HS Diploma or equivalent with a minimum of five (5) years’ experience in digital marketing.
• Bachelor’s degree preferred
• Direct experience creating content for CMS-managed websites, building inbox-friendly HTML email campaigns, and reading and interpreting analytics reports
• Proven expertise in website accessibility, SEO/SEM, and digital content strategy.
• Basic proficiency in Photoshop and other Adobe Creative Suite programs preferred
• Experience with Salesforce Marketing Cloud or similar CRM and automation platforms preferred.
• Working knowledge of Google Analytics, Google Ads, and keyword research tools.
• Strong writing and copyediting abilities
• Demonstrated skills designing and developing responsive microsites and landing pages.
• Ability to work well in a collaborative, multi-disciplinary team
• Excellent verbal, presentation, and written communication skills
• Strong analytical and project management skills
• Detail oriented with focus on delivering results

Responsibilities

• Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research and user behavior.
• Analyze and deliver reports on high-performing web and email content that most engages the Museum’s various audiences of guests, members, and donors, including campaign-specific lead capture performance.
• Serve as subject matter expert (SME) to create high-converting and measurable digital content for Museum teams.
• Work with teams across the Museum to create and produce email campaigns and automations for guests, members and donors that meet defined performance goals, ensuring timely and strategically aligned deployment.
• Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention and conversion rates.
• Research and maintain best practices in email deliverability, design, A/B testing and effectiveness
• Work with teams across the Museum to plan, edit, build and update website content
• Optimize the website content, organization and metadata for greatest accessibility, SEO and GEO performance, and search traffic acquisition.
• Research and maintain best practices in tagging digital assets and metadata
• Maintain and build web forms and landing pages designed for campaign tracking and lead capture.
• Conceptualize and produce compelling digital content—including landing pages, blog posts, email copy, and social ads—aligned with campaign objectives and audience intent.
• Collaborate with design, programming, and associated teams to ensure a consistent and dynamic digital experience across all touchpoints.
• Analyze email and website activity to identify guest intents, interests, and conversion performance.
• Research and maintain best practices that improve the Museum’s presence in search results and convert digital activity into measurable attendance and leads.
• Develop and deliver regular reports on campaign performance, KPIs, and ROI, offering actionable insights to improve future outcomes.
• Establish performance benchmarks and continually optimize digital campaigns through test-and-learn approaches.
• Other duties as assigned.

Skills

Digital marketing

Content strategy

Email campaigns

Data analysis

Project management

Communication skills

Education

HS Diploma or equivalent

Bachelor’s degree preferred

Tools

Salesforce Marketing Cloud

Google Analytics

Google Ads

Adobe Creative Suite

Job description

Griffin Museum of Science and Industry is seeking a Digital Marketing Specialist to drive attendance and deepen engagement through strategic digital content, email campaigns, and website management. You will partner across departments to set goals, create high-performing content, and analyze outcomes.

The role requires 5+ years in digital marketing, CMS content experience, and strong SEO/SEM knowledge. On-site Chicago workplace with comprehensive benefits and audience-focused initiatives.