Digital Ecomm Manager - Mustela

Chris Baily; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

PTO

Job summary

Chris Baily is seeking a Digital & Ecommerce Manager for a hybrid role in NYC. You will lead paid acquisition, oversee agency partnerships, and own DTC forecasting and performance tracking.

The ideal candidate has 3–5 years in digital marketing/ecommerce (DTC), experience in beauty/skincare, strong paid media skills (Meta, Google, TikTok), and proficiency with Shopify and GA4. You will mentor junior staff and drive CRM initiatives.

Qualifications

• 3–5 years in digital marketing/ecommerce (DTC required).
• Beauty, skincare, or haircare industry experience.
• Strong paid media expertise (Meta, Google, TikTok).
• Experience managing $500K–$1M in DTC revenue.
• Agency management experience.

Responsibilities

• Manage paid acquisition across Search, Social, Display, and emerging channels.
• Oversee agency partnerships (SEO, paid media) and performance optimization.
• Own DTC forecasting, budgeting, and performance tracking.
• Execute website updates, merchandising, and promotional campaigns.
• Collaborate cross-functionally with brand, creative, and development teams.
• Lead CRM, retention, and lifecycle marketing initiatives.
• Drive SEO strategy, blog content, and site performance improvements.
• Manage affiliate programs and partnerships.
• Supervise and mentor junior team member.

Skills

Paid media expertise

Shopify

GA4

Forecasting

Agency management

DTC revenue management

AI in marketing

Cross-functional collaboration

Analytical skills

Tools

Shopify

GA4

Meta Ads

Google Ads

TikTok Ads

Job description

Job Description

Job Title: Digital & Ecommerce Manager

Location-Type: Hybrid (NYC)

Start Date Is: ASAP

Duration: Permanent

Compensation Range: $90-100K

Benefits: Eligible for Health, Dental, Vision, 401K, PTO

Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Day-to-Day Responsibilities:

• Manage paid acquisition across Search, Social, Display, and emerging channels
• Oversee agency partnerships (SEO, paid media) and performance optimization
• Own DTC forecasting, budgeting, and performance tracking
• Execute website updates, merchandising, and promotional campaigns
• Collaborate cross-functionally with brand, creative, and development teams
• Lead CRM, retention, and lifecycle marketing initiatives
• Drive SEO strategy, blog content, and site performance improvements
• Manage affiliate programs and partnerships
• Supervise and mentor junior team member

Requirements:

Must-Haves:

• 3–5 years in digital marketing/ecommerce (DTC required)
• Beauty, skincare, or haircare industry experience
• Strong paid media expertise (Meta, Google, TikTok)
• Experience managing $500K–$1M in DTC revenue
• Agency management experience
• Proficiency in Shopify, GA4, and ad platforms
• Strong analytical and forecasting skills (Excel/Sheets)
• Excellent communication, adaptability, and ownership mindset
• Experience using AI tools in marketing workflows

Nice-to-Haves:

• Experience with Klaviyo and CRM platforms
• SEO and content strategy experience
• Familiarity with UX, accessibility, and site testing
• Basic design tools (Canva, Photoshop)
• French language skills