Growth-Focused Digital Marketing Lead - Google Ads & Lead Gen

PRIMEDIA Network, Inc.; Schaumburg (IL); On-site; USD 84,000 - 200,000; Full time

Benefits offered by this job

Benefits

In-Office

Job summary

PRIMEDIA Network, Inc. in Schaumburg, IL is seeking a hands-on Digital Marketing Manager to build, launch, manage, analyze and improve campaigns across Google Ads and paid social, with a focus on generating qualified leads and measurable ROI.

You will own landing pages, conversion tracking, and analytics, coordinating campaigns across platforms (Google, Facebook, LinkedIn, TikTok) and collaborating with executives.

Qualifications

• 5+ years of meaningful digital marketing experience.
• Proven lead-generation results across Google Ads and paid social.
• Experience with landing pages, CRO and conversion tracking.

Responsibilities

• Build and manage Google Search campaigns and paid social campaigns.
• Develop keyword/creative testing and optimize bidding strategies.
• Analyze cost per lead, ROI and conversion metrics to improve campaigns.
• Create and optimize landing pages to turn traffic into calls, forms and qualified leads.
• Track performance with Google Analytics, CRM attribution and dashboards.
• Collaborate with executives and clients to drive measurable results.

Skills

Analytical

Creative

Competitive

Organized

Curious

Accountable

Deadline-driven

Independent

Client-facing

Lead generation

Tools

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

TikTok Ads

WordPress

Google Analytics

HubSpot

CRM attribution

A/B testing

Job description

PRIMEDIA Network, Inc. in Schaumburg, IL is seeking a hands-on Digital Marketing Manager to build, launch, manage, analyze and improve campaigns across Google Ads and paid social, with a focus on generating qualified leads and measurable ROI.

You will own landing pages, conversion tracking, and analytics, coordinating campaigns across platforms (Google, Facebook, LinkedIn, TikTok) and collaborating with executives.