Growth-Focused Digital Marketing Lead

LSKD US, Inc.; Austin (TX); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Founder-Led culture

Austin base – local team

Growth opportunities & workshops

Employee Assistance Program

Fitness event reimbursement

Team discount on LS KD gear

Job summary

LSKD US, Inc. in Austin, Texas is seeking a Digital Marketing Specialist to drive multi-channel campaigns across social, email, search and display. You will collaborate with creative to translate product vision into engaging content and scalable marketing programs.

You will own campaign planning, execution and optimization, including SEO, CRO and analytics, while managing budgets and measuring ROAS to boost growth in the US market.

Qualifications

• Experience building and executing digital marketing strategies
• Strong knowledge of SEO, analytics, reporting and CRO
• Confident managing budgets, campaigns and performance

Responsibilities

• Collaborate with Creative Direction to understand the product vision and community needs
• Develop and execute comprehensive digital marketing campaigns across channels like social, email, search and display
• Collaborate within the team to define campaign objectives, target audience segments, messaging, and assets
• Create engaging content for digital channels including social posts, blogs, emails, and website copy; optimize for SEO and UX
• Manage and grow social media presence across Facebook, Instagram, Twitter, LinkedIn and YouTube; analyze performance
• Plan and execute email marketing campaigns to nurture leads and drive conversions; segment lists and analyze results
• Develop and manage paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads; monitor budgets and bidding
• Analyze performance metrics to maximize ROAS and improve website content and UX
• Prepare regular reports and dashboards with insights for stakeholders

Job description

LSKD US, Inc. in Austin, Texas is seeking a Digital Marketing Specialist to drive multi-channel campaigns across social, email, search and display. You will collaborate with creative to translate product vision into engaging content and scalable marketing programs.

You will own campaign planning, execution and optimization, including SEO, CRO and analytics, while managing budgets and measuring ROAS to boost growth in the US market.