Growth‑Focused Digital Marketing Analytics Lead

Samsung Electronics America; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Samsung Electronics America is seeking an Analytics Manager to lead day-to-day digital marketing analytics for the Home Entertainment Integrated Marketing division. You will partner with cross-functional teams and agencies to plan, measure, and report on performance for s.com, driving organic growth and data-driven decisions.

The role requires deep expertise in web analytics, data strategy, and storytelling for senior leaders.

Qualifications

• 5-8 years experience within Digital Marketing or Analytics.
• Deep experience in Tableau/PowerBI, Adobe Analytics, Tealium products (or similar).
• Experience in Adobe Experience Manager and Adobe Test & Target (a plus).
• Must have strong skills in strategy, planning, marketing and project management.
• Keep abreast of best practices and new tools to ensure maximum productivity.

Responsibilities

• Lead the full funnel channel marketing reporting for all HE categories.
• Deep partnership with HE’s Digital S.com Marketing team for site content strategy and site information architecture of web site journey, pages and content modules.
• Develop and execute a comprehensive web analytics data strategy to track collective channel performance for s.com
• Report on quantitative data and qualitative analyses of our website’s content and experience KPI metrics (i.e. continuation rate and conversion rate) within the analytics products & tools.
• Build weekly, monthly, quarterly of digital marketing channel performance against financial forecasts and report on achievement rate
• Create and maintain internal repository of dashboards, workspaces & reports
• Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
• Proactively identify gaps and provide data optimization requirements with data teams
• Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams
• Develop Analytics project plans & manage partners & stakeholders’ participation & contributions
• Support senior leadership team for any communication and presentation needs
• Partner, build and manage best-in‑class Web Reporting with appropriate teams, implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
• Share key activity updates and explore new ideas to find process efficiencies and offer forward‑thinking solutions
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape

Skills

Analytical skills

Self-starter

Collaboration

Project planning

Team player

Digital analytics

Excel & PowerPoint

Problem solving

Web Analytics

Tools

Tableau

Power BI

Adobe Analytics

Tealium

Adobe Experience Manager

Adobe Target

SQL

Job description

Samsung Electronics America is seeking an Analytics Manager to lead day-to-day digital marketing analytics for the Home Entertainment Integrated Marketing division. You will partner with cross-functional teams and agencies to plan, measure, and report on performance for s.com, driving organic growth and data-driven decisions.

The role requires deep expertise in web analytics, data strategy, and storytelling for senior leaders.