Digital Marketing Analytics Lead

Samsung Electronics; Plano (TX); On-site; USD 95,000 - 140,000; Full time

Job summary

Samsung Electronics America, Inc. seeks an Analytics Manager for the Home Entertainment – Integrated Marketing division. You will lead day-to-day analytics, collaborate with cross-functional teams and agencies, and drive data-driven marketing decisions for site performance and growth.

The role requires strong SQL, Tableau/Power BI expertise, and experience with Adobe Analytics. You will build dashboards, report insights, and support senior leadership in strategic communications.

Qualifications

• 5-8 years experience in Digital Marketing or Analytics.
• Experience with web analytics and UX analytics for marketing.

Responsibilities

• Lead full funnel channel marketing reporting for HE categories.
• Develop and execute web analytics data strategy for s.com.
• Report on quantitative data and qualitative analyses of site KPIs.
• Maintain dashboards, workspaces and reports.
• Collaborate with cross-functional analytics and data teams.

Skills

Analytical thinking

Cross-functional collaboration

Communication

Campaign planning

Teamwork

Analytics knowledge

Excel proficiency

Web analytics

Tools

Tableau

Power BI

Adobe Analytics

Tealium

Adobe Experience Manager

Adobe Target

Job description

Samsung Electronics America, Inc. seeks an Analytics Manager for the Home Entertainment – Integrated Marketing division. You will lead day-to-day analytics, collaborate with cross-functional teams and agencies, and drive data-driven marketing decisions for site performance and growth.

The role requires strong SQL, Tableau/Power BI expertise, and experience with Adobe Analytics. You will build dashboards, report insights, and support senior leadership in strategic communications.