Growth-Focused Digital Experience Strategist

University of Nevada, Reno; Reno (NV); On-site; USD 63,000 - 85,000; Full time

Benefits offered by this job

Health insurance including dental &amp

Sick leave & long-term disability

No state income tax

Job summary

The University of Nevada, Reno is seeking an innovative and data‑driven Digital Experience Strategist to plan, coordinate, and execute the university’s digital experience, growth marketing, and brand initiatives. You will manage omnichannel paid media across search, social, and programmatic channels and collaborate with cross‑functional teams to optimize visibility and AI‑driven discoverability.

Qualified candidates have a bachelor’s or master’s degree with several years of digital marketing

Qualifications

• Experience in digital marketing, growth marketing, or web strategy.
• Hands-on ad campaigns across Google Ads, Facebook Ads, TikTok Ads, and programmatic DSP.
• Ability to audit audience behavior data and channel performance using SEMRush, GA, and GSC.

Responsibilities

• Support omnichannel paid media strategies aligned with awareness and enrollment marketing objectives.
• Manage campaigns across Google, Facebook, TikTok, LinkedIn, and programmatic DSP.
• Collaborate with creative, content, and web teams to optimize assets and landing pages.
• Analyze performance data and translate insights into actionable optimizations.

Skills

Digital marketing

Growth marketing

Web strategy

Paid media optimization

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing/Analytics or related

Master’s degree in Marketing/Business/Analytics

Tools

Google Ads

Facebook Ads

TikTok Ads

Programmatic DSP

SEMRush

Google Analytics

Google Search Console

SparkToro

Job description

The University of Nevada, Reno is seeking an innovative and data‑driven Digital Experience Strategist to plan, coordinate, and execute the university’s digital experience, growth marketing, and brand initiatives. You will manage omnichannel paid media across search, social, and programmatic channels and collaborate with cross‑functional teams to optimize visibility and AI‑driven discoverability.

Qualified candidates have a bachelor’s or master’s degree with several years of digital marketing