Growth-Focused Digital Advertising Strategist

Jobless

New York (NY)

On-site

USD 85,000 - 125,000

Full time

14 days+

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Job summary

The Law Offices of Spar & Bernstein in New York seeks a creative, analytical Digital Advertising Specialist to plan, execute, and optimize paid campaigns across search, social, video, and display platforms. You will work with the Marketing Director to drive qualified leads and transparent performance metrics.

Responsibilities include campaign structure design, targeting, budgeting, testing, conversion tracking, and reporting.

Qualifications

4+ years of digital advertising experience, ideally in an agency environment.
Strong knowledge of paid search, paid social, bidding, testing, and conversion optimization.
Experience with GA4, GTM, pixels, UTMs, and reporting dashboards.

Responsibilities

Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, and display networks.
Develop campaign structures, targeting, bidding, budgets, and goals aligned to business objectives.
Monitor performance and budgets to improve lead volume, quality, cost per lead, and ROAS.
Test audiences, keywords, creative, copy, CTAs, landing pages, and placements.
Collaborate with Marketing and creative teams to produce compelling content.
Maintain conversion tracking, pixels, UTMs, and attribution standards.
Prepare performance reports and translate data into actionable recommendations.
Coordinate with intake and CRM to connect advertising results with consultations and clients.
Stay updated on platform changes, trends, and compliance.