Sr. Staff Data Scientist - QB Platform Marketing and Media

Intuit Inc.; San Diego (CA); On-site; USD 211,000 - 285,000; Full time

Job summary

Intuit Inc. in Mountain View, CA is seeking a data science leader to shape marketing data strategy for QuickBooks Online growth. You will direct measurement, analytics, and AI-driven experiments across brand and performance campaigns.

You will partner with Channel & Product Marketing, Finance, and executives to translate data into growth initiatives and optimize marketing ROI with advanced modeling and cross-channel insights.

Qualifications

• 8+ years in data science or analytics with marketing/growth measurement experience.
• Experience with Brand and Performance campaigns and unified measurement.
• Proven ability to direct growth roadmaps with data-backed hypotheses and measurement initiatives.
• Expertise in marketing models, experimentation, synthetic control, and channel attribution.
• Ability to partner with cross-functional leaders and advocate for DS projects with multiple dependencies.
• Deep strategic thinking in finance, product marketing, and corporate strategy.
• Executive communication with Director/VP-level partners.
• Advanced SQL and Python; ETL/instrumentation in large multi-source data environments.
• Experience building and shipping AI agent systems.
• Advanced degree preferred in quantitative field.

Responsibilities

• Shape full-funnel marketing strategy and measurement framework with brand and performance teams.
• Operationalize marketing measurement through instrumentation, models, experiments, and causal techniques.
• Synthesize performance narratives for paid media against growth targets.
• Identify opportunities via analysis and implement growth motions.
• Unpack media channel contributions and optimize cross-channel ROI.
• Own data architecture powering clean views on marketing performance; integrate new data sources.
• Develop durable understanding of target audiences via data-backed hypotheses and measurement.

Skills

Advanced SQL

Python

AI agent systems

Marketing analytics

Executive communication

Education

BS in Statistics/Math/CS

Tools

AI agent systems

Job description

Intuit's Global Business Solutions Group (GBSG) builds the platform that powers prosperity for millions of solo, small and mid-market businesses. Quickbooks Online (QBO) sits at the center of this platform.

We are looking for a curious, influential, and deeply strategic data science leader with a passion for marketing to drive data science strategy to accelerate QBO growth.

This role will interface directly with Channel Marketing, Product Marketing, and Finance leaders and be expected to directly influence customer growth by driving data-backed perspectives against our marketing roadmaps and optimizing our marketing investments. This role will be expected to directly shape our full-funnel marketing campaigns.

Responsibilities

• Drive Quickbooks growth by shaping the strategic direction of our full-funnel marketing investments (Brand Marketing + Performance Marketing) alongside Marketing and Finance leaders through decomposition of GTM strategy and paid media plans into measurable frameworks; identifying the critical assumptions underlying the plan, sizing sensitivity, and designing the measurement that unlocks them

• Operationalize and execute marketing measurement through data instrumentation, reporting, marketing measurement models, experimentation, and other causal measurement techniques, powered by agentic systems

• Synthesize business performance narratives for paid media, leveraging the full complement of marketing measurement tools to clearly articulate the unified understanding of performance drivers and headwinds against growth targets.

• Identify opportunities through insightful analysis and operationalize motions to win against them

• Unpack media channel contribution and drive continuous x-channel optimization to improve customer growth and marketing ROI

• Own the data architecture and systems that power clean views on marketing performance; build and enhance with new data sources and technology integrations.

• Build a durable understanding of our target audiences and the path to grow them via data-backed hypotheses and measurement

Qualifications

• 8+ years in data science or analytics, including significant depth in marketing, growth, or go-to-market measurement, with a track record of driving strategy and impact across multiple initiatives or business units.

• Experience with both Brand marketing campaigns and Performance marketing campaigns, as well as unified measurement frameworks that integrate both together to power optimization decisions

• Proven ability to direct growth roadmaps and influence strategy with data-backed hypotheses and measurement initiatives

• Expertise in core marketing measurement techniques include advanced marketing models, experimentation, synthetic control, and channel attribution.

• Ability to partner with XFN leaders and advocate for DS projects that require downstream dependencies, own program prioritization and execution of a broad portfolio of DS responsibilities

• Deep strategic and business management thinking with domain knowledge on core finance, product marketing, and corporate strategy concepts

• Exceptional tops-down executive communication: proven ability to construct a data narrative in dynamic situations with Director and VP-level leaders

• Advanced SQL and Python, hands-on instrumentation and pipeline/ETL construction, and comfort working directly in large, multi-source enterprise data

• Experience building and shipping AI agent systems for use by both internal and external teams

• BS or MS in Statistics, Mathematics, Economics, Econometrics, Operations Research, Computer Science, Engineering, Business or a related quantitative field, or equivalent work experience. Advanced degree preferred.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $210,500 - $284,500