Growth-Focused Conversion & Creative Strategist

Triquetra; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Triquetra Health is seeking a Conversion & Creative Strategist to lead messaging, positioning, and conversion strategy across Amazon, Shopify, paid media, and other digital channels. This role bridges science and conversion—translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results.

You will develop positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies to improve customer

Qualifications

• 5+ years of experience in Conversion Optimization, Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy.
• Proven experience driving measurable conversion improvements across ecommerce or DTC brands.
• Strong copywriting and messaging strategy skills with a deep understanding of customer psychology.
• Experience translating technical, scientific, or complex products into simple, persuasive messaging.
• Strong analytical skills with the ability to interpret performance data and generate actionable insights.

Responsibilities

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels.
• Develop clear, compelling product narratives that translate health science into customer-first messaging.
• Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets.
• Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion.
• Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings.
• Develop hypotheses based on performance data, customer behavior, and competitor insights.
• Prioritize testing opportunities based on expected impact, business goals, and channel performance.
• Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities.
• Translate winning concepts into repeatable conversion strategies across product categories.
• Provide strategic direction for designers, video editors, UGC creators, and content partners.
• Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome.
• Collaborate with creative teams to improve execution quality and performance alignment.
• Conduct ongoing analysis of competitor product pages, listings, funnels, and strategies.
• Monitor trends in supplements, wellness, ecommerce, and DTC marketing.

Skills

Conversion Optimization

Ecommerce Growth

Copywriting

Messaging Strategy

Data Analysis

A/B Testing

Project Management

Cross-functional Collaboration

Tools

Amazon Seller Central

Shopify

Google Analytics

Heatmapping tools

A/B Testing platforms

Job description

Triquetra Health is seeking a Conversion & Creative Strategist to lead messaging, positioning, and conversion strategy across Amazon, Shopify, paid media, and other digital channels. This role bridges science and conversion—translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results.

You will develop positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies to improve customer