Growth Editorial Lead — Content & Growth Strategy

Cantina; Los Angeles (CA); On-site; USD 230,000 - 380,000; Full time

Benefits offered by this job

Company equity

Health insurance

42 days PTO & holidays

Parental leave

401(k) retirement plan

Lunch provided

One Medical membership

Job summary

Cantina is seeking a Manager Editor to lead our outbound messaging across content, marketing, and thought leadership, driving user growth and partnerships. You’ll own the long-term strategy and day-to-day execution of our content marketing machine, collaborating with executives, comms leadership, and the community team.

You'll build the editorial voice for Cantina's core channels, hire and mentor a multi-person team, and guide content calendars and campaigns.

Qualifications

• Experience managing a multi-person creative or content marketing team.
• Exceptional persuasive writing skills for capturing attention.
• A fast-shipping, non-perfectionist, experimental mindset: you’d rather post five times today and learn what works than spend a week polishing one announcement.
• High taste as a curator, with the ability to quickly sort good content from bad and give clear, direct feedback.
• A voracious appetite for learning the latest channels, algorithmic hacks, and content strategies.
• A data-driven approach, using metrics to iterate on content strategy.
• Chronically online instincts for spotting opportunities for rapid messaging.

Responsibilities

• Oversee all outbound copywriting across long-form, social, paid, and executive thought leadership.
• Hire, train, and manage Cantina’s editorial team across consumer growth, creator growth, and Labs recruiting.
• Collaborate with executives and comms leadership to build and maintain key marketing messaging.
• Develop brand voices for Cantina’s core social accounts, Labs account, and executives.
• Populate and execute the content calendar across all channels.
• Help Cantina develop its own thriving, platform-native new media property.
• Learn and apply the latest editorial GTM strategies to beat the algorithms and win attention.
• Coordinate content amplification campaigns in collaboration with our community team.
• Seize on narrative opportunities that arise out of news, trends, and X debate.

Skills

Editing leadership

Editorial strategy

Content marketing

Persuasive copywriting

Fast-paced delivery

Feedback and mentorship

Data-driven optimization

Job description

Cantina is seeking a Manager Editor to lead our outbound messaging across content, marketing, and thought leadership, driving user growth and partnerships. You’ll own the long-term strategy and day-to-day execution of our content marketing machine, collaborating with executives, comms leadership, and the community team.

You'll build the editorial voice for Cantina's core channels, hire and mentor a multi-person team, and guide content calendars and campaigns.