Growth-Driven VP of Marketing: Lead & Scale

EmpowerHome; Chantilly (VA); On-site; USD 100,000 - 150,000; Full time

Job summary

EmpowerHome is seeking a strategic VP of Marketing to steer a growing real estate-focused organization. You will own marketing strategy, lead generation, demand generation, campaign performance, content strategy, messaging, and vendor partnerships. This is a hands-on executive role combining boardroom decisions with gritty execution.

You will protect successful programs, refine underperforming efforts, and identify new opportunities that drive measurable growth across multiple markets.

Qualifications

• We’re looking for an accomplished marketing executive with the strategic vision, analytical ability, and leadership skills to drive measurable growth.
• The ideal candidate will have significant leadership experience in marketing, growth marketing, direct-response marketing, demand generation, or a related field.
• Proven experience leading a marketing department, agency, or cross-functional marketing team.
• Demonstrated success generating qualified consumer leads and measurable business growth.
• Strong knowledge of direct-response marketing, offer development, campaign strategy, consumer psychology, and conversion-focused messaging.
• Experience using marketing analytics and performance data to make strategic business decisions.
• Experience managing substantial marketing budgets, agencies, vendors, and strategic partnerships.
• Proven ability to build scalable systems, improve processes, and lead complex initiatives from strategy through execution.
• Strong people-leadership skills with a track record of coaching, developing, and retaining high-performing team members.

Responsibilities

• Develop and lead EmpowerHome’s overall marketing strategy in alignment with company growth goals and mission.
• Lead strategies that generate qualified buyer, seller, recruiting, referral, and database leads.
• Monitor key marketing metrics, including lead volume, lead quality, cost per lead, cost per opportunity, appointment generation, campaign response, conversion trends, and marketing ROI.
• Lead strategic content planning across consumer marketing, recruiting, database marketing, brand, and internal communications.
• Lead marketing initiatives from strategy and concept through execution, launch, and performance analysis.
• Lead relationships with marketing agencies, technology providers, consultants, media partners, and other external vendors.
• Lead, coach, and develop a high-performing marketing team.
• We are looking for a marketing leader who understands that great marketing should create measurable business opportunities.

Skills

Marketing strategy

Lead generation

Demand generation

Campaign performance

Content strategy

Direct-response marketing

Messaging

Vendor relationships

Team development

Budget management

Tools

CRM systems

Marketing automation

AI

Digital advertising

SEO

Email marketing

Content marketing

Job description

EmpowerHome is seeking a strategic VP of Marketing to steer a growing real estate-focused organization. You will own marketing strategy, lead generation, demand generation, campaign performance, content strategy, messaging, and vendor partnerships. This is a hands-on executive role combining boardroom decisions with gritty execution.

You will protect successful programs, refine underperforming efforts, and identify new opportunities that drive measurable growth across multiple markets.