Growth-Driven VP of Marketing

SmartBarrel; Miami (FL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

401(k)

Health, dental & vision insurance

Flexible schedule

Paid time off

Professional development assistance

Stock option eligibility

Mentorship opportunities

Cutting-edge technologies

Job summary

SmartBarrel is seeking a Vice President of Marketing to lead growth, increase brand awareness, and generate new business leads across North America. You will optimize multi-channel marketing, collaborate with product teams on messaging, and manage ROI across campaigns.

The role requires extensive marketing strategy knowledge, inbound marketing expertise, and experience with AI tools. Travel across North America may be required to visit customer sites and partners.

Qualifications

• Bachelor's degree in marketing, business administration, or similar.
• 5+ years as a marketing manager or higher in a SaaS company, preferably construction tech.
• Product marketing experience is a plus.
• Experience with Wordpress and web development.

Responsibilities

• Create and execute a marketing strategy.
• Collaborate with product management on product marketing messaging.
• Own the marketing budget and prioritize channels based on ROI.
• Lead the marketing team and ensure channel ownership.
• Develop campaigns to generate leads.
• Ensure brand consistency across channels.
• Measure campaign performance and report results.
• Website management and content creation.

Skills

Marketing strategy

Inbound marketing

Data analytics

SEO/SEM

AI tools

Education

Bachelor's degree in marketing or business

Tools

Wordpress

HubSpot

Google Analytics

Claude/ChatGPT

Job description

SmartBarrel is seeking a Vice President of Marketing to lead growth, increase brand awareness, and generate new business leads across North America. You will optimize multi-channel marketing, collaborate with product teams on messaging, and manage ROI across campaigns.

The role requires extensive marketing strategy knowledge, inbound marketing expertise, and experience with AI tools. Travel across North America may be required to visit customer sites and partners.