Growth-Driven Subscription Product Manager

Therealdeal; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

The Real Deal is seeking a Subscription Product Manager to drive subscriber growth and revenue across our news subscription product. You will own conversion, retention and renewal strategies, working with cross-functional teams to translate data insights into measurable impact.

In this data-driven role, you will optimize paywalls, pricing, checkout and renewal journeys, run experiments, and collaborate with Sales, Marketing and Customer Service to reduce churn and grow the subscription business.

Qualifications

• 3 to 5 years of product management or growth experience.
• Direct experience managing subscription or recurring revenue products.
• Strong analytical skills and a data-driven approach to decision making.
• Experience analyzing subscriber behavior, conversion funnels and churn drivers.
• Experience running A/B tests and experimentation programs.
• Experience with Piano strongly preferred.
• Experience in digital media, publishing or B2B information services is a plus.
• Experience working with corporate or multi-seat subscription models is a strong plus.
• Ability to translate complex data into clear insights and actionable product decisions.
• Strong communication skills and ability to collaborate across teams.

Responsibilities

• Data-Driven Performance Optimization: Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement.
• Churn Reduction and Retention: Analyze churn drivers and cancellation trends; improve renewal and cancellation flows.
• Conversion Optimization: Optimize paywall performance and subscription flows; run experiments on pricing and offers.
• Subscriber and Revenue Growth: Define initiatives to increase total subscribers and monetize through pricing strategies.
• Subscription Optimization Roadmap: Define and prioritize roadmap for subscription improvements; collaborate with cross-functional teams.
• Cross-Functional Collaboration: Work with Product, Development, Marketing, Sales and Customer Service to align on subscription initiatives.

Skills

Product management

Analytical thinking

A/B testing

Cross-functional collaboration

Data-driven decisions

Tools

Piano

Job description

The Real Deal is seeking a Subscription Product Manager to drive subscriber growth and revenue across our news subscription product. You will own conversion, retention and renewal strategies, working with cross-functional teams to translate data insights into measurable impact.

In this data-driven role, you will optimize paywalls, pricing, checkout and renewal journeys, run experiments, and collaborate with Sales, Marketing and Customer Service to reduce churn and grow the subscription business.