Growth-Driven Search Manager (PPC & SEO)

BRUNT Workwear; Reading (MA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

PTO + 11 paid holidays

Job summary

BRUNT Workwear is seeking a Search Manager to own and grow our paid search and shopping programs (Google Ads, Microsoft Ads) and to bring SEO in-house. You’ll partner with the Growth team at BRUNT’s North Reading, MA HQ, reporting to the VP of Growth, to expand non-brand search and AI-driven visibility.

You’ll manage vendor relationships, optimize bids, and drive ROAS while building a scalable content and data strategy with AI tools. This is an in-office role at our MA headquarters.

Qualifications

• 5+ years of hands-on experience managing paid search and shopping campaigns for a DTC or eCommerce brand.
• Proven ability to grow non-brand search and shopping revenue and reduce dependence on branded search.
• Technical familiarity with SEO basics (schema markup, Core Web Vitals) and willingness to own SEO priorities without a dedicated team.
• Comfort coordinating with outside vendors/agencies and holding them accountable to performance.
• Fluency with Google Ads API and Merchant Center; ability to leverage AI tools to scale content and reporting.

Responsibilities

• Own BRUNT’s paid search and shopping program across Google Ads and Microsoft Ads, including Brand, Non-Brand, and Shopping/PMax.
• Build a funnel-based non-brand campaign architecture to grow acquisition beyond branded search.
• Manage keyword strategy, search term mining, and negative keyword hygiene.
• Own Quality Score, RSA asset testing, and bid strategy; adjust automatic bidding on brand terms.
• Monitor auction dynamics and share to inform bid strategy and defend BRUNT’s position.
• Serve as day-to-day owner of search vendor relationships and reporting.
• Lead the transition of paid search and shopping management fully in-house, offboarding current agency.
• Own Google Merchant Center feed health and resolve disapprovals and feed errors.
• Collaborate with Digital Product on UCP readiness and structured data as surfaces evolve.
• Own BRUNT’s technical SEO foundation: indexation, crawl hygiene, Core Web Vitals, canonicalization, schema markup.

Skills

Paid search management

Google Ads

Microsoft Ads

SEO

AI tools (Claude, AirOps)

Analytics & reporting

Vendor management

Tools

Google Merchant Center

GA4

Shopify

AI content tools

Job description

BRUNT Workwear is seeking a Search Manager to own and grow our paid search and shopping programs (Google Ads, Microsoft Ads) and to bring SEO in-house. You’ll partner with the Growth team at BRUNT’s North Reading, MA HQ, reporting to the VP of Growth, to expand non-brand search and AI-driven visibility.

You’ll manage vendor relationships, optimize bids, and drive ROAS while building a scalable content and data strategy with AI tools. This is an in-office role at our MA headquarters.