Revenue Growth Marketing Leader (Hybrid)

PDI Software; Alpharetta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working arrangements

Continuing learning opportunities

Competitive salary

Job summary

PDI Technologies is seeking a Senior Manager, Revenue Generation Marketing to own the revenue engine and demand programs across paid media, ABM, and lead management. You will guide a team of marketing professionals, align campaigns with commercial priorities, and drive measurable pipeline and revenue growth in a hybrid work setting.

You will oversee cross-channel campaigns, leverage marketing automation and CRM platforms, and build scalable processes for continuous optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of progressive B2B marketing experience with demand generation and revenue focus.
• 2+ years leading and developing marketing professionals.
• Experience transforming revenue or demand generation functions and measuring impact.
• Proven success in integrated demand generation driving pipeline and revenue growth.
• Strong understanding of the B2B buyer journey, funnel, and lead lifecycle.
• Experience with marketing automation and CRM platforms (Marketo, Salesforce) and related tech.
• Experience building and scaling AI-driven marketing processes.

Responsibilities

• Develop and execute integrated revenue and demand generation strategies.
• Own paid media strategy across search, social, display, and retargeting.
• Evolve revenue generation programs and create scalable, measurable demand engine.
• Lead cross-channel campaigns across audiences, markets, and stages of the buyer journey.
• Translate business priorities into targeted programs to accelerate pipeline.
• Establish audience segmentation, nurturing, and engagement strategies.
• Stand up ABM program from ground up with account selection and tiering.
• Collaborate with BI on measurement and reporting for revenue programs.
• Define KPIs across the funnel and track marketing-influenced revenue.
• Drive experimentation and AI-driven workflows to improve productivity.

Skills

Demand generation

ABM

Leadership

Multi-channel campaigns

Marketing analytics

B2B SaaS

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketo

Salesforce

Wrike

Job description

PDI Technologies is seeking a Senior Manager, Revenue Generation Marketing to own the revenue engine and demand programs across paid media, ABM, and lead management. You will guide a team of marketing professionals, align campaigns with commercial priorities, and drive measurable pipeline and revenue growth in a hybrid work setting.

You will oversee cross-channel campaigns, leverage marketing automation and CRM platforms, and build scalable processes for continuous optimization.