Performance Marketing Manager

Carta; New York (NY); Hybrid; USD 128,000 - 150,000; Full time

Benefits offered by this job

Equity for all full-time roles

Excellent benefits

Commission plans where applicable

Job summary

Carta in New York, NY is seeking a Performance Marketing Manager to own demand generation and paid media across SMB to Enterprise. You will collaborate with Campaign Management, Web, Content, and Sales teams to drive pipeline and measurable growth.

The role emphasizes data-driven decision making, rapid experimentation with new ad formats, and a focus on ABM-driven personalization. Equity, competitive pay, and strong benefits are offered as part of the package.

Qualifications

• Strategic and analytical thinker who can distill complex marketing concepts for an executive audience.

Responsibilities

• Deploy winning paid media strategies across all segments to create demand across SMB to Enterprise.
• Drive channel efficiency by expanding digital footprint and optimizing paid search, display, and third-party media.
• Support campaign execution by designing, managing, and optimizing paid activities to meet direct response, demand gen, and awareness goals.
• Embrace innovation with A/B testing on ads, landing pages, and targeting to improve performance.
• Grow paid media results through ABM and personalization, collaborating with web, SEO, and social teams.

Skills

Strategic thinking

Demand generation

B2B experience

Paid media

Marketing automation

Data visualization

ABM personalization

Bachelor's degree

SaaS experience

MMM / predictive analytics

Education

Bachelor's degree

Tools

GA4

Salesforce

Dreamdata

Marketo

6Sense

Contentful

Qualified

Job description

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, Our Employees Set Out On a Mission To Unlock The Power Of Equity Ownership For More People In More Places. We Believe That The Problems We Solve Today Unlock The Opportunities Of Tomorrow. As Performance Marketing Manager You’ll Work To

• Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
• Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
• Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
• Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
• Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats.Collaborate with web, organic search and organic social stakeholders to extend learnings across teams.

The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions.

The Team You'll Work With

You’ll be joining our Performance Marketing Team reporting to our Performance Marketing Lead. The Performance Marketing team is responsible for driving meaningful and high quality lead volume and pipeline growth. We are flexible, data-driven, and equally focused on scale and efficiency. Our team is made up of collaborative, strategic thought partners focused on problem solving.

About You

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
• 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
• Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
• BA required
• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
• Understanding of the latest in market mix modeling and predictive analytics preferred

Salary

Benefits

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $127,500 - $150,000 in San Francisco, CA and New York, NY
• $121,125 - $142,500 in Seattle, WA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [e-mail].