Growth‑Driven Paid Social & PPC Marketing Manager (Hybrid)

Sallie Mae; Newark (DE); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Medical, dental, vision

Flexible hybrid work arrangements

Tuition Reimbursement and Family Sch.

Career development and training

Job summary

Sallie Mae is seeking a Digital Marketing Manager, Paid Social Media & PPC to lead paid media across Meta, LinkedIn, Google Ads and emerging platforms. You will own strategy and hands-on execution, helping drive lead generation and user growth while managing a $1M+ budget.

Collaborate with the growth leadership team to optimize campaigns for CPA and ROAS, expand paid media to new channels, and design test-and-learn roadmaps. Ensure accurate tracking and reporting across platforms.

Qualifications

• 4+ years managing paid media at scale in acquisition-focused environments.
• Experience managing $1M+ annual paid search budgets with efficiency discipline.
• Strong lead generation background with focus on efficient acquisition costs.
• Experience optimizing toward LTV or value-based metrics.
• Advanced performance analysis: forecasting, planning, attribution.
• Proactive performance management with minimal direction.
• Hands-on with Meta, Google Ads, LinkedIn and TikTok platforms.
• Experience in education/financial services is a plus.

Responsibilities

• Own paid media strategy and execution across Meta, LinkedIn, TikTok, Google Ads and DSPs.
• Drive product lead volume within budget, CPA, and ROAS targets.
• Support lead generation through awareness, consideration, and acquisition stages.
• Manage a $1M+ budget and optimize investment for marginal efficiency.
• Build scalable account structures aligned to acquisition, engagement, and revenue goals.
• Monitor performance, identify variances, and surface recommendations.
• Analyze data, identify trends, and implement ongoing optimizations.
• Design test-and-learn roadmaps across campaigns, formats, and landing pages.
• Forecast media investment and track run rate 12–18 months out.
• Ensure accurate tracking, signals, audience inputs, and attribution frameworks.

Skills

Paid media management

Lead generation

Budget management

Campaign optimization

Forecasting & attribution

Analytical thinking

Cross-channel platforms

Automation & TCPA

Meta/Google/LinkedIn/TikTok

Job description

Sallie Mae is seeking a Digital Marketing Manager, Paid Social Media & PPC to lead paid media across Meta, LinkedIn, Google Ads and emerging platforms. You will own strategy and hands-on execution, helping drive lead generation and user growth while managing a $1M+ budget.

Collaborate with the growth leadership team to optimize campaigns for CPA and ROAS, expand paid media to new channels, and design test-and-learn roadmaps. Ensure accurate tracking and reporting across platforms.