Performance Marketing Specialist

Legacy Franchise Concepts, LP; Atlanta (GA); On-site; USD 80,000 - 95,000; Full time

Job summary

SWTHZ is seeking a Performance Marketing Specialist to own paid campaigns across Google, Meta, TikTok, YouTube, and affiliates. You will work with our Performance Marketing Manager to drive CPA targets and fill studios with members.

You will monitor ROAS, CPA, CTR and CVR, refine creative, run A/B tests, build dashboards, and support local launches. Proficiency in GA, Meta Business Suite, and Excel is required; wellness/franchise passion is a plus.

Qualifications

• 1–3 years in paid digital marketing.
• Experience with Meta Ads Manager or Google Ads.
• Detail-oriented with budget reconciliation and naming conventions.
• KPIs are familiar: ROAS, CPA, CTR, CVR.
• Team player who supports a larger strategy.
• Wellness/franchise interest a plus.
• Proficient in GA, Meta Business Suite, Excel or Sheets.

Responsibilities

• Run paid ads across Google, Meta, TikTok, YouTube, and affiliates.
• Monitor performance metrics and flag anomalies.
• Coordinate ad asset briefs and ensure on-brand creative.
• Set up A/B tests and share learnings with the team.
• Build weekly/monthly dashboards and reconcile spend against budgets.
• Support local launches with geo-targeted campaigns.
• Ensure ads comply with brand standards and platform policies.

Skills

Paid digital marketing

Attention to detail

KPI analysis

Team collaboration

Wellness/franchise interest

GA/Analytics proficiency

Tools

Google Analytics

Meta Business Suite

Excel/Sheets

Job description

About this position

SWTHZ (swthz.com) is the fastest-growing multi-unit brand in wellness, with 100+ open locations nationwide. We're the leading luxury boutique contrast therapy studio, offering private suites with infrared sauna, cold plunge, and vitamin C showers — and we're just getting started. International expansion is on the horizon, and the people joining us now grow with us.

About the role

• Performance Marketing Specialist who loves living inside ad platforms, obsesses over the numbers, and gets genuinely excited when a campaign crushes its CPA target. You'll work alongside our Performance Marketing Manager and play a hands‑on role in the campaigns that fill our studios with members.

What you'll do

• Run the campaigns. Set up, launch, and manage paid ads across Google, Meta, TikTok, YouTube, and affiliate platforms — from targeting and bidding to creative trafficking and budget pacing.
• Watch the numbers like a hawk. Monitor daily performance, catch anomalies early, and flag anything that needs attention — ROAS, CPA, CTR, CVR, and cost-per-booking are your daily language.
• Keep creative moving. Coordinate intake of ad assets, write briefs, make sure everything is on-spec and on-brand before it goes live. You're the link between creative and the platform.
• Run the tests. Set up A/B and audience experiments, track results, and share learnings with the team so we keep getting smarter every sprint.
• Build the reports. Pull weekly and monthly performance data, maintain dashboards and trackers, and help reconcile spend against budgets — accuracy matters here.
• Support local launches. Help set up geo‑targeted campaigns for individual studio locations, coordinate around grand openings, seasonal promos, and local market moments.
• Keep it compliant. Make sure every live ad aligns with SWTHZ brand standards and platform policies. Catch disapprovals fast and help resolve them.

Qualifications

• 1–3 years in paid digital marketing. You've run or supported campaigns in Meta Ads Manager or Google Ads and have the reps to show for it.
• You sweat the details. Budgets reconcile. Ad specs are checked. Campaign names follow the convention. You don't let things slip.
• KPIs are your comfort zone. ROAS, CPA, CTR, CVR — you know what they mean, when they're off, and what to do about it.
• You're a team player. You communicate clearly, ask good questions, and thrive when supporting a larger strategy rather than flying solo.
• Wellness or franchise experience? Bonus points — but a passion for the space and the drive to learn will get you far here.
• Comfortable in the tools. Google Analytics, Meta Business Suite, Excel or Google Sheets — you work in these without needing a tutorial.

The pay range for this role is: 80,000 - 95,000 USD per year(HQ)